Loyalty Reads: CanPay Launches Loyalty Program, Gucci Partners with Vans and Roblox, and More

CanPay Launches Loyalty Program 

CanPay launched its CanPay Points Rewards Program, the first-of-its-kind loyalty program for the cannabis industry. The program allows members to earn points on purchases at any of CanPay’s 1,000+ participating merchant locations. 

After each purchase made with the CanPay Points Rewards Program, users will have a chance to play a spin-the-wheel game, allowing users to earn points at accelerated rates. Redeeming points provides users with discounts on products. 


Gucci Partners with Vans and Roblox 

Gucci and Vans will host a scavenger hunt between their Roblox worlds, driving cross-brand customer engagement. The “Gucci Town x Vans World” experience allows users to play games and explore the digital environments of both brands. 

The goal of the partnership is to increase engagement with younger audiences for both brands. The experience also shows that there is still interest in metaverse activation, even amid potential privacy concerns. 


Great Clips® Launches New Campaign with NHL 

Great Clips® launched its “Show Your Flow” Campaign, encouraging NHL fans showcase their unique Hockey Hair styles. Fans are encouraged to share photos and videos of their hair on social media, tagging Great Clips and including the contest hashtags. 

Each week, Great Clips will select one winner to receive a $100 Great Clips gift card and a $100 NHLshop.com gift card. In addition to the contest, Great Clips will run TV commercials through the 2023 Stanley Cup® Playoffs. 


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