The LEGO Group announced the opening of a new digital office in Copenhagen to support its long-term digital ambitions. Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team.
Chief Digital & Technology Office, Atul Bhardwaj said: “Our digital transformation is one of the single largest investments the LEGO Group will make in a generation. The LEGO® brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from....