LEGO Focuses on Digital Transformation with New Office

The LEGO Group announced the opening of a new digital office in Copenhagen to support its long-term digital ambitions. Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team.

Chief Digital & Technology Office, Atul Bhardwaj said: “Our digital transformation is one of the single largest investments the LEGO Group will make in a generation. The LEGO® brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from new ways to play, shop and do business.”

The LEGO Group’s multi-billion kroner, multi-year digital transformation is already driving growth with investments in areas such as e-commerce capabilities and new products such as LEGO® Super Mario™ driving consecutive years of double-digit growth.

The new office has been designed to enhance digital ways of working and reflect the company’s playfulness and mission to inspire and develop children. It will also support the company’s Best of Both approach to work which balances the best of working in the office and from home.

The company will step up its digital investment across all areas of its business from play to shopping and technology infrastructure and is looking for talented Engineers, Product Managers, UX/UI Designers, Technical Program Managers, Digital Security Specialists and Data Scientists to join the challenge.
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