A loyalty program is really about building relationships that lead to preference and result in increased share, even in the face of changing business environments, according to Rob Taylor, Director of Loyalty Marketing for La Quinta Returns, the loyalty program at La Quinta Inns & Suites.
“Without these relationships, without preference, all we have are points and status; these alone are not differentiators,” Taylor explained to Loyalty360. “The lesson is listening to your customers, understanding what they really....