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JCPenney unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget. JCPenney Beauty will offer the perfect mix of mass, masstige, and prestige products at a convenient, one-stop-shop that celebrates customers’ unique, authentic beauty. Debuting in select retail locations and on jcp.com in October 2021, JCPenney Beauty promises brands that champion, products that inspire,....
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