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Instacart recently announced a rewards program for its personal shoppers called Cart Star, in the final installment of its four-part rollout of new tools for its workers. The tier-based program awards points that can be redeemed for cash back on gas, car maintenance or back up care.
With its new rewards program for personal shoppers, Instacart aims to keep its workforce engaged and offer a high level of service at a time when e-commerce sales have moderated from their levels earlier in the pandemic. The multi-part rollout of new tools and features aims to retain and attract workers.
Similar to how grocers leverage rewards programs to give loyal customers access to special deals, Cart Star ties incentives to the number of orders workers fulfill. Shoppers who reach Platinum and Diamond levels will get their status recognized in the customer app.
With Cart Star, Instacart said its shoppers will also have “enhanced in-app functionality to help them increase their access to earnings and batches on the platform.”
While Cart Star marks the last of the multi-phase worker tool rollout, Instacart suggested it will continue to make enhancements for its workers.
“We look forward to continuing to build on each of our commitments to deliver an even better app experience for shoppers in the future,” John Adams, Instacart’s vice president of shopper and fulfillment product, said in the announcement.
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