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Loyalty program members have spoken, and they seem to have one thing in common: a desire to share less personal information with companies. According to a recent survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans are more likely to join a program that collects only their names and phone numbers. An almost equal number (71 percent) said they would be less likely to join a rewards program which collects personal information. This includes address, account information, and other sensitive data.
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