In a recent breakfast seminar hosted by Collinson, marketers gathered from all over the world to discuss the current landscape of customer loyalty. While a variety of different viewpoints and opinions were expressed, one theme remained consistent: customer loyalty is changing, and businesses must adapt their strategies or risk becoming obsolete. Businesses must have a long-term plan to create and maintain customer loyalty. In an experience-based economy and an environment of technological disruption, customer expectations are higher than....

Recent Content