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Research shows that consumers are much more likely to give their loyalty to brands that they perceive as involved in social causes. The causes that brands commit themselves to are various, and one that is coming into the public consciousness is animal welfare. This issue is a potential differentiator for grocery retailers, QSRs, and other brands working in food production.
Chipotle Mexican Grill has announced that it was honored at the Compassion in World Farming’s Good Farm Animal Welfare Awards. The event celebrated the....
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