Chipotle has announced the launch of the Chipotle Virtual Farmers’ Market, which will allow farmers in the Chipotle supply chain to launch improved versions of their own eCommerce websites. According to this press release, “Through individualized online marketplaces, Chipotle suppliers will be able to sell meat, dairy and grain products, and other items directly to consumers across the country. As a digital innovator known for seeking long-term solutions, Chipotle is assisting in the development of each supplier's site....

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