Bread Financial announced a multi-year co-branded credit card agreement with the New York Yankees professional baseball team. The card will reward loyal fans with exclusive benefits on purchases.
Cardholders will earn 5% back on all purchases made at Yankee Stadium, including concessions and shops. Additionally, they receive 3% on dining, gas, ridesharing, and transit with 1% on everything else.
Bread Financial worked with the Yankees to learn the preferences, interests, and motivators of the team’s fans in order to....