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Air Canada’s Aeroplan partnered with the Parkland Corporation on new joint loyalty program offerings. Starting in Fall 2023, members can link their loyalty accounts between both programs and gain access to new benefits.
Joining the loyalty programs will provide both brands with deeper and wider engagement with millions of consumers across Canada. Members of either the Aeroplan or JOURNIE™ loyalty programs will have access to increased earning and redemption capabilities, greater choice with new benefits, and an improved loyalty experience.
“Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland’s loyalty and organic growth strategies,” says Ian White, Parkland Canada President. “Parkland’s purpose is to power journeys, and to partner with Canada’s premier travel loyalty program and largest airline is a natural extension of our customer proposition.”
“Our members have long been asking for a fuel partner, and Parkland’s extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit,” says Mark Nasr, President of Aeroplan.
Parkland owns Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN, and Marché Express. Aeroplan is Canada’s leading travel loyalty program. Specific details of the benefits members will receive from the partnership will be released later.
Read More from Loyalty360 on Aeroplan:
Aeroplan and Uber Canada Unveil Expanded Partnership
Air Canada's Aeroplan and LCBO Join Together to Launch New Loyalty Partnership
Aeroplan Partners with Rocky Mountaineer on Luxury Rail Vacations
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