It started eight years ago, with Daniel Pink’s Ted Talk on motivation.   But it wasn’t the subject that inspired Summer Felix and her business partner Erik Kerr to create one of the most exciting whiteboard animation companies...Read More

Volkswagen came to Australia in the early 1950s and built vehicles there through the mid-'70s at which point it left the market. After a little more than a decade on hiatus, VW returned to Australia in 1990 and has been growing there ever...Read More

“The mission is to create meat directly from plants,” states Will Schafer, VP of Marketing for Beyond Meat. “The idea is to give people all the juicy, meaty delicious traditional foods that they love but without the health...Read More

“We really work hard to make sure we have a platform that allows us to deliver on the customer experience,” says Tammy Lucas VP, marketing & advertising, Best Western Hotels & Resorts, “but really at the end of the day we...Read More

In part one of our interview with Sean Reardon, the CEO of marketing agencies Zenith and Moxie spoke about his definition of customer loyalty, how customers are changing, and the challenges of personalization.   In Part Two, Reardon...Read More

Moxie is a marketing agency headquartered in Atlanta. Founded in 2000, it also has offices in New York, Los Angeles, and Pittsburgh. It’s portfolio of clients boasts over 30 top brands including Coke, 20th Century Fox, Chick-fil-A Verizon...Read More

“We are really built on the idea of fusing skincare components into our beauty products,” says Vice President of Global Marketing for Colorescience Jameson Slattery. “Our thesis is that skincare doesn’t need to stop at the...Read More

Though vehicles manufacturing in Australia has almost completely ended, the Land Down Under is one of the world’s most competitive automotive markets.   “There are about 60 different brands that compete in the Australian...Read More

In Part One of “Passion Play: Leveraging Empowered Employees for Deeper Engagement,” Andy Moore, director of communications for Hwy 55 and Linh Peters, senior director of loyalty marketing & strategy, discussed employee engagement...Read More

There has been a realization lately that employees should play an integral part in driving unique experiences, rewarding customer engagement, and increasing brand loyalty.   While many brands talk about commitment and focus on employee...Read More