How to Overcome Mobile Tracking Privacy ConcernsJust when marketers thought they had discovered the Holy Grail of insight and engagement strategies, consumers have thrown them for a loop.According to a new PunchTab report, consumers are not...Read More

If you’re a fashion retailer, tapping into the Millennial market undoubtedly tops your marketing wish list. They’re a fashion-conscious, social-savvy demographic that comprises one-quarter of the US population, and spends over $600...Read More

Mobile Matters More Than You Think When Targeting Millennial ShoppersGiven the rise of technology in recent years, it’s no surprise that Generation Y – also called Millennials – is a digital generation, tied to their mobile...Read More

Remember that shampoo ad from the 80’s that went, “It was so good I told two friends about it. And they told two friends. And so on, and so on, and so on?” If you do, you’re probably at an age where connecting with...Read More