How to Overcome Mobile Tracking Privacy Concerns
Just when marketers thought they had discovered the Holy Grail of insight and engagement strategies, consumers have thrown them for a loop.
According to a new PunchTab report, consumers are not as open to mobile tracking as marketers and brands may have thought (and certainly hoped).
What’s the Big Deal About Mobile Tracking?
Mobile tracking is a ready-to-be-exploited marketing tactic that uses the GPS software in consumers....