Remember that shampoo ad from the 80’s that went, “It was so good I told two friends about it. And they told two friends. And so on, and so on, and so on?” If you do, you’re probably at an age where connecting with Millennials isn’t as organic as that Faberge shampoo was.
As it turns out, Millennials not only appreciate the same type of word-of-mouth used in the classic commercial referenced above – they actually seem to depend on it MORE in this....