Dippin’ Dots, or as most people know it, “the ice cream of the future” announced the launch of a its new Dot Crazy! Rewards Club. The announcement was made on Facebook, which might be the first hint that this is not your...Read More

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and...Read More

Earlier this week, our consulting firm Hanifin Loyalty engaged a service provider who presented an invoice to be paid via Square Cash. We managed to remit funds as requested but the transaction didn’t go down without a healthy debate...Read More

Shift Payments, a start-up backed by Y Combinator and Hard Yaka is trialing a debit card based on a group of alternate currencies including Bitcoin and Ripple. The smallish test of 100 cards or so is centered in the...Read More

Enjoying a glass of wine with good friends and good food can be an enjoyable experience. But if you’ve ever stressed out trying to choose the right wine for an occasional get together or business dinner, you understand how the experience can...Read More

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I’ve clipped select parts of the Facebook exchange between one of my connections...Read More

Fast food is becoming even faster. To give customers more payment options and speed them drive-though and counter lines, McDonald’s is testing a mobile order and payment app at 22 locations in the Columbus, Georgia area.Aimed to...Read More

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect.Nest products stand to revolutionize...Read More

Forrester held its Forum for Customer Experience East event on June 25 & 26 in New York City. I wish I had been in attendance, as Forrester Analyst Emily Collins shared some compelling thoughts on the future of customer loyalty.In an...Read More

As a Loyalty Truth reader, you may already be aware of the importance of identifying and nurturing “brand advocates”—that core group of customers who are so pleased with your products or services that they tell others about it...Read More