At the beginning of each year, our publisher and customer growth agency, Hanifin Loyalty has adopted a tradition to select 3 words to define the course of loyalty marketing over the next 12 months. The 3 word approach to focusing efforts and...Read More

Taco Bell has launched a mobile ordering app to make fast food, even faster. Anticipating the launch, Taco Bell went dark across all social media channels to create hype for the new ordering service. The tactic was intended to entice the brand...Read More

Mobile health and fitness apps have flooded app stores with thousands of choices to select from. Tracking one’s personal health care via a smartphone has been dubbed mhealth, short for mobile health, and is believed by some professionals to...Read More

Marsh Supermarkets recently revealed the implementation of beacons at its 75 store locations to prepare for the release of Apple’s smartwatch. Since the Apple Watch won’t debut until Spring 2015, you might wonder why Marsh has deployed...Read More

United Airlines is creating new ways for its 95 million Mileage Plus members to spend their hard-earned miles. Starting at United’s massive Newark, New Jersey terminal, 6,000 iPads are being deployed to improve the travel experience, whether...Read More

In the “old” days, circa 2012, news reports covered the phenomena of ordinary citizens tattooing themselves in prominent areas of their bodies, e.g. their forehead, with URL’s of e-commerce sites. Sadly, many of those...Read More

A loyalty program is an awesome asset for small to large businesses to incentivise customers if implemented correctly. Consumers are more likely to return for repeat visits especially if the rewards are directly relevant to them. Keeping a loyalty...Read More

Apple is positioning itself strongly into the largest smartphone market in the world, China, this evidenced by a recent announcement of a partnership between Apple and UnionPay.UnionPay, the largest (and only) state-approved credit and...Read More

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet. The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer...Read More

While most people focus on the churning geo-politics of the Arab states, we wanted to take a look at the social media penetration of the region. Here are a few quick facts:An estimated 82 million, or 22% of the total population in the Arab States...Read More