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3 Words For Loyalty Marketing in 2015

  • January 29 2015
  • Resource: Loyalty Today

At the beginning of each year, our publisher and customer growth agency, Hanifin Loyalty has adopted a tradition to select 3 words to define the course of loyalty marketing over the next 12 months. The 3 word approach to focusing efforts and...Read More

Taco Bell’s Mobile Ordering a Winner With Millennials, Generation Z

  • January 26 2015
  • Resource: Loyalty Today

Taco Bell has launched a mobile ordering app to make fast food, even faster. Anticipating the launch, Taco Bell went dark across all social media channels to create hype for the new ordering service. The tactic was intended to entice the brand...Read More

Walgreens, WebMD Take Early Lead in Mobile Health Market

  • January 22 2015
  • Resource: Loyalty Today

Mobile health and fitness apps have flooded app stores with thousands of choices to select from. Tracking one’s personal health care via a smartphone has been dubbed mhealth, short for mobile health, and is believed by some professionals to...Read More

Marsh Supermarkets Lights Beacons and Readies for Apple Smartwatch Users

  • January 20 2015
  • Resource: Loyalty Today

Marsh Supermarkets recently revealed the implementation of beacons at its 75 store locations to prepare for the release of Apple’s smartwatch. Since the Apple Watch won’t debut until Spring 2015, you might wonder why Marsh has deployed...Read More

United Airlines Mileage Plus Members Can Now Redeem Miles in the Terminal

  • December 08 2014
  • Resource: Loyalty Today

United Airlines is creating new ways for its 95 million Mileage Plus members to spend their hard-earned miles. Starting at United’s massive Newark, New Jersey terminal, 6,000 iPads are being deployed to improve the travel experience, whether...Read More

NFC Chip Injected Into Hand is Bitcoin Cold Storage

  • December 07 2014
  • Resource: Loyalty Today

In the “old” days, circa 2012, news reports covered the phenomena of ordinary citizens tattooing themselves in prominent areas of their bodies, e.g. their forehead, with URL’s of e-commerce sites. Sadly, many of those...Read More

A Millennial View on Revamping a Loyalty Program

  • December 03 2014
  • Resource: Loyalty Today

A loyalty program is an awesome asset for small to large businesses to incentivise customers if implemented correctly. Consumers are more likely to return for repeat visits especially if the rewards are directly relevant to them. Keeping a loyalty...Read More

Apple Teams Up With UnionPay in China

  • December 02 2014
  • Resource: Loyalty Today

Apple is positioning itself strongly into the largest smartphone market in the world, China, this evidenced by a recent announcement of a partnership between Apple and UnionPay.UnionPay, the largest (and only) state-approved credit and...Read More

Qantas Launches Analytics Venture, Red Planet

  • November 27 2014
  • Resource: Loyalty Today

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet. The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer...Read More

Social media penetration in the Arab World

  • November 09 2014
  • Resource: Loyalty Today

While most people focus on the churning geo-politics of the Arab states, we wanted to take a look at the social media penetration of the region. Here are a few quick facts:An estimated 82 million, or 22% of the total population in the Arab States...Read More

Kohl’s launches Yes2You Rewards

  • November 05 2014
  • Resource: Loyalty Today

Kohl’s Department Stores launched its Yes2You Rewards program on October 6th. Having run a successful pilot over the past two years, where it enrolled more than 10 million members, Kohl’s has taken the bold step to roll out...Read More

Golfantage Providing Loyalty Marketing Tools for Golf Course Operators

  • November 04 2014
  • Resource: Loyalty Today

Mobile loyalty programs and apps are on the rise, driving consumers to find one that meets their needs and incentivising businesses to hop on the bandwagon.Golfantage is a mobile loyalty platform which aims to meet the unique needs of golf course...Read More

UberPEDAL catering to bicyclists

  • November 03 2014
  • Resource: Loyalty Today

As reported in GeekWire, Uber has recently partnered with Saris, a Wisconsin-based bicycle rack company, to develop a new feature: UberPEDAL. Set to release on Friday, October 10th in Seattle, users will be able to hail an UberX...Read More

PayWith believes Apple Pay will lead the way for mobile payments

  • November 02 2014
  • Resource: Loyalty Today

Payments and Marketing company PayWith Worldwide believes mobile payments will be brought to the world with Apple Pay leading the charge. They aren’t the only company to see the potential Apple Pay can bring to the mobile...Read More

Tesco trials mobile payment app PowaTag

  • October 31 2014
  • Resource: Loyalty Today

Tesco has announced the pilot of a new mobile payment app, PowaTag, set to debut at the Dean Street Metro store located in the London Soho area. With the pilot, Tesco hopes to increase check-out speed for customers while also shortening...Read More

Jimmy John’s Reports Data Breach

  • October 02 2014
  • Resource: Loyalty Today

Jimmy John’s, the quick-serve sandwich chain with over 2,000 locations across the U.S., is the latest firm to announce a data breach. The company issued a statement that customer credit and debit card data was potentially...Read More

Playing “The Zone”: a New Way to Look at Loyalty Marketing

  • September 22 2014
  • Resource: Loyalty Today

Have you read the 2013 Loyalty Manifesto? I recently gave it a second look and there was one term that popped out to me because I hadn’t seen it before: “contextual loyalty”. It was coined by Loyalty Truth to describe...Read More

Vancouver’s nTrust Pushes “Digital Cash” Payments with Cloud Money Platform

  • September 16 2014
  • Resource: Loyalty Today

Amidst all the noise over Apple Pay this week, another digital payment platform launched on Sept 9th, but with a twist. Vancouver’s nTrust is not trying to replace traditional payment methods, but aims to create “virtual cash...Read More

Kipling Launches Loyalty Program with Social Features

  • September 15 2014
  • Resource: Loyalty Today

Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit...Read More

Regional Report: Customer loyalty in the Philippines

  • September 11 2014
  • Resource: Loyalty Today

The Customer Strategy Network (CSN) was formed in 2006 as a means to link customer marketing professionals in every point of the globe to share best practices, case studies, perspectives and more. The collective “on the ground...Read More

Dippin’ Dots Launches Dot Crazy! Rewards Club

  • September 06 2014
  • Resource: Loyalty Today

Dippin’ Dots, or as most people know it, “the ice cream of the future” announced the launch of a its new Dot Crazy! Rewards Club. The announcement was made on Facebook, which might be the first hint that this is not your...Read More

Hotelied.com Makes Social Loyalty a Reality

  • September 05 2014
  • Resource: Loyalty Today

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and...Read More

Boomers and Millennials Square off over Digital Payments

  • August 28 2014
  • Resource: Loyalty Today

Earlier this week, our consulting firm Hanifin Loyalty engaged a service provider who presented an invoice to be paid via Square Cash. We managed to remit funds as requested but the transaction didn’t go down without a healthy debate...Read More

Shift Payments Trials Debit Card Based on Bitcoin, Ripple

  • August 21 2014
  • Resource: Loyalty Today

Shift Payments, a start-up backed by Y Combinator and Hard Yaka is trialing a debit card based on a group of alternate currencies including Bitcoin and Ripple. The smallish test of 100 cards or so is centered in the...Read More

Badgeville & Kendall-Jackson Increase Customer Engagement by 65%

  • August 08 2014
  • Resource: Loyalty Today

Enjoying a glass of wine with good friends and good food can be an enjoyable experience. But if you’ve ever stressed out trying to choose the right wine for an occasional get together or business dinner, you understand how the experience can...Read More

Brooks Brothers Tale Marks the Importance of Online Brand Monitoring

  • July 29 2014
  • Resource: Loyalty Today

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I’ve clipped select parts of the Facebook exchange between one of my connections...Read More

McDonald’s Tests Mobile Payment App in Georgia

  • July 09 2014
  • Resource: Loyalty Today

Fast food is becoming even faster. To give customers more payment options and speed them drive-though and counter lines, McDonald’s is testing a mobile order and payment app at 22 locations in the Columbus, Georgia area.Aimed to...Read More

The Internet of Things is Coming Closer

  • July 07 2014
  • Resource: Loyalty Today

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect.Nest products stand to revolutionize...Read More

Forrester Predicts Loyalty Leaders Grow Twice as Fast as Market Rate

  • July 05 2014
  • Resource: Loyalty Today

Forrester held its Forum for Customer Experience East event on June 25 & 26 in New York City. I wish I had been in attendance, as Forrester Analyst Emily Collins shared some compelling thoughts on the future of customer loyalty.In an...Read More

Good Influence: Taking “Word-of-Mouth” and Supercharging It

  • July 04 2014
  • Resource: Loyalty Today

As a Loyalty Truth reader, you may already be aware of the importance of identifying and nurturing “brand advocates”—that core group of customers who are so pleased with your products or services that they tell others about it...Read More

Will the iBeacon be a World Changer for Marketers?

  • June 30 2014
  • Resource: Loyalty Today

Apple’s iBeacon technology has gotten lots of attention recently. It’s been described by some as having the potential to “change the world forever”.Apple’s iBeacon is a proprietary location based system...Read More

Beautiful Catalogs Don’t Always Translate to Customer Value

  • June 28 2014
  • Resource: Loyalty Today

The first generation of value propositions for members of loyalty marketing programs was centered on accumulating a promotional currency and exchanging it for a reward. Those rewards were quite predictable and in most cases were limited to travel,...Read More

FlyPIT Perks Launches with Thanks Again

  • June 27 2014
  • Resource: Loyalty Today

Pittsburgh International Airport has announced the launch of FlyPIT Perks in conjunction with Thanks Again LLC. FlyPIT is a customer loyalty program that allows members to earn points as they park, dine, and shop their way through...Read More

What Customers Want: More Privacy

  • June 24 2014
  • Resource: Loyalty Today

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on...Read More

Challenges to Loyalty Programs Continues in Alberta, Canada

  • June 15 2014
  • Resource: Loyalty Today

5 provinces including the two most populous, Ontario and Quebec, have placed a ban on loyalty programsthat reward customers for prescription drug purchases and other pharmacy services. The logic behind the ban is that incentives may distract...Read More

Uber Offers Amex Points for the Ride

  • June 13 2014
  • Resource: Loyalty Today

Uber likes to say that it is changing the way the world moves. Today’s announcement that Uber has reached agreement with American Express to offer Membership Rewards points for cab fares could change the way the taxi world...Read More

What’s Your Worldview of Loyalty Marketing?

  • June 11 2014
  • Resource: Loyalty Today

Rarely a day goes by without an article being published about Loyalty Marketing. Some are straightforward program reviews, while others are self-serving press releases. Lately, however, there has been a steady stream of articles challenging...Read More

Creating a Standard of Excellence in Your Business

  • May 30 2014
  • Resource: Loyalty Today

Some days I wake up and mull over the “what-if’s” of life. Selling a tangible product or delivering a service based on a trade contributes to the perceived notion of the grass being greener on the other side of the working...Read More

What’s the Real Cost of Coupons?

  • May 28 2014
  • Resource: Loyalty Today

Two topics that generate contentious discussion among marketers also exist as uncomfortable tactical companions – loyalty programs and coupons. Some would say that the two should be considered mutually exclusive in the marketing mix, while...Read More

Chase Gives Life to Credit Card Rewards

  • May 13 2014
  • Resource: Loyalty Today

Sitting in a Chase branch the other day, my gaze paused on an advertisement for the Chase Sapphire Preferred card. My first thought was “there’s just another rewards card”, thinking the beautiful photography depicting a...Read More

Westin and a Healthy Approach to Earning Customer Trust

  • May 06 2014
  • Resource: Loyalty Today

Good advertising tells us what a product does and why you should buy it. Great advertising expresses what a brand stands for and invites you to share in its beliefs.The quote above is from Edward Boches, the former Executive Creative Director...Read More

Loyalty Marketing and The Asterisk – Part 2

  • May 02 2014
  • Resource: Loyalty Today

Editor’s Note: It’s not Throwback Thursday, it’s just the second part of the introduction of the Loyalty Asterisk™, originally published among the first posts of LoyaltyTruth.com. To connect the past with the...Read More

A Fresh Take On the Loyalty Asterisk™

  • April 30 2014
  • Resource: Loyalty Today

When LoyaltyTruth.com kicked off in 2006, two posts describing the Loyalty Asterisk™ were among the first published. Over the years, we’ve seen theses insidious elements of program execution remain all too common. The time...Read More

The Trouble With Infographics

  • April 28 2014
  • Resource: Loyalty Today

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total...Read More

Changes to Delta SkyMiles Draws Critics

  • April 25 2014
  • Resource: Loyalty Today

“Don’t hate the player, hate the game” is a classic sports epithet. Stuart Scott memorialized the saying for me on ESPN Sportscenter while pleading with fans for a greater show of sportsmanship. Translated for non-sports junkies:...Read More

Sephora Beauty Board adds to Beauty Insider

  • April 21 2014
  • Resource: Loyalty Today

“Product addiction can be a beautiful thing” Hmmmm. I guess in the world of cosmetics I would have to agree. For all those passionate Sephora customers “addicted to beauty”, there’s a new way to share your...Read More

3 Things You Need to Know to Connect with Millennials

  • April 18 2014
  • Resource: Loyalty Today

I’ve been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005.  Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo, trusted me to give a...Read More

Is Customer Experience the key to Customer Loyalty?

  • April 07 2014
  • Resource: Loyalty Today

If you pressed me for a quick definition of loyalty marketing. I’d probably tell you it’s about “recognizing and rewarding best customers”. Yet, this definition leaves out what I believe is the most important factor in...Read More

Are Loyalty Cards Worth Carrying?

  • April 04 2014
  • Resource: Loyalty Today

Articles, interviews and videos that lead with the names like “Are loyalty cards worth carrying?” always get my attention, but not for the reason you would think.I’m not defensive on the subject of loyalty programs. A...Read More

My Marketing Birthday

  • March 27 2014
  • Resource: Loyalty Today

What did you get for your birthday? Before you answer, I’m not asking about what you received from your Mom, your kids, or your spouse. I’m wondering what landed in your email inbox.Mine was full of birthday wishes from a variety of...Read More

Running My Starbucks Rewards Through the Loyalty Filter

  • March 26 2014
  • Resource: Loyalty Today

My Starbucks Rewards is hailed by marketers as one of the most successful loyalty programs in the market.A few statistics from the company’s 2013 Annual Report tells the story:Nearly 7 million people in the US are active in My...Read More

What’s the Best Way to Build your Brand?

  • March 24 2014
  • Resource: Loyalty Today

In this age of Information and Big Data, what’s the best way to successfully build awareness for your brand? The goal for every marketer is to find a way to have the corporate voice and message heard above the din of the crowd. The paradox...Read More

Factoids from Visa About the Future of Payments

  • March 03 2014
  • Resource: Loyalty Today

In a recent public forum, Visa shared updated statistics on its business and thoughts about how the payments markets are developing.Visa Factoids:Visa is the 9th most valuable brand in the world and has 36,000,000 merchants worldwideBarron’s...Read More

MGM Resorts Comes Out Fighting with UFC Partnership

  • February 25 2014
  • Resource: Loyalty Today

MGM Resorts International has been building on its M life rewards program to delight members for several years. Seeking to capture the lion’s share of casino and entertainment dollars from consumers, the program allows members to...Read More

Are you Missing Opportunities with your CRM and Loyalty Emails?

  • February 24 2014
  • Resource: Loyalty Today

Over the years, if I did business with your brand or company, or signed up for your loyalty program, I opted in for your e-mail stream. As a result, I now receive a ton of e-mails each week—from hotels and airlines, restaurants and retailers...Read More

iBeacon Technology Reaching Tipping Point

  • February 14 2014
  • Resource: Loyalty Today

The iBeacon has been much talked about as a way to connect with consumers inside stores and shopping structures where GPS signals are often interrupted by the physical structures.The iBeacon technology requires less power to operate...Read More

Retailers Unify in Defense of Target Cyber Breach

  • February 07 2014
  • Resource: Loyalty Today

When Target CFO John Mulligan testified before a Senate committee this week, he provided a clear view of steps the retailer would take to protect against a future cyber-breach. He shared that Target had moved up its timeline to deploy chip...Read More

3 Words for Loyalty Marketing in 2014

  • January 30 2014
  • Resource: Loyalty Today

Setting annual goals (aka new year’s resolutions) can be a precarious venture. As people, we can easily set goals that are too vague or too lofty for us to maintain focus and stay on track towards our objectives during the year.Forecasting...Read More

Ten “R’s” to Make 2014 a Success

  • January 20 2014
  • Resource: Loyalty Today

I am always amused that Chris Brogan shares what he’s drinking as part of his weekend posts. After citing that he’s enjoying a “fill-in-the-blank” beverage of his choice, he normally asks the reader “You...Read More

Surprise & Delight. Tactic or Strategy?

  • January 14 2014
  • Resource: Loyalty Today

Surprise and Delight is a promotional tactic that has proven successful in many applications, but which also generates significant debate when suggested as a core strategy to engage, maintain, and grown value from a customer group.The announcement...Read More