Luke Russell

In the past, Orange Leaf Frozen Yogurt officials have often focused on individual events to drive customer loyalty/customer experience initiatives. This year, they are focused on a much more relational customer experience, including the creation...Read More

For McDonald’s corporate brass, 2015 was a tale of two halves: The first half was challenging, while the second half was resurgent. That second-half momentum from last year has carried over to 2016 as the iconic brand stepped up its customer...Read More

Keeping a brand top of mind for customers is a massive and ongoing challenge. Various elements, from a brand perspective, must be melded together to achieve that status. For VOILÀ Hotel Rewards, which is the world’s No. 1 independent hotel...Read More

“If you have a visual product, then you should be showing it visually,” Mick McCarthy, creative director at ZehnerGroup, said in the company’s new report titled, Science Behind the Art of Experiential Marketing. That mindset is...Read More

Becoming more digital, more social, and more loyal are strategic goals for many marketers today. Achieving simultaneous success in these areas most likely leads to keen customer engagement, a more memorable customer experience, and increased brand...Read More

For any marketer, brand loyalty is the ultimate goal from any customer. But when consumers believe there is a growing threat from online fraud, they will take any measures to protect their privacy, according to a new report from American Express. ...Read More

For eBay, the world’s largest online marketplace, connecting successfully with global customers is an ongoing process that is refined over time, leading to brand loyalty. During its fiscal third-quarter earnings call on Wednesday, eBay CEO...Read More

Loyalty marketers are always seeking better and more efficient ways to target various customer segments. Being able to personalize communications to certain segments goes a long way toward engendering deep brand loyalty. Gauging customer behavior...Read More

Following four consecutive quarters of declining sales, a CEO set to leave the company at the end of the year, and now contention from a key investor, Pier 1 Imports is in a rather difficult situation as the all-important holiday season is near...Read More

The evolution of metrics used to measure customer experience and customer loyalty has evolved at AARP, fueled by its Listening and Insights program. Customer-centricity is a firm mindset for AARP officials and they are beholden to that theme on a...Read More