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Loyalty360, the association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer...Read More
Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating player loyalty through game mechanics. Today...Read More
Novolex Announces New Employee Award PlanNovolex announced a new award plan for employees. The Novolex Broad-based Employee Award Plan provides eligible employees with an opportunity to participate in the growth and success of the company...Read More
Walmart has moved to the metaverse. The retail giant on Monday launched two immersive experiences on the Roblox gaming platform. Walmart Land and Walmart’s Universe of Play are the retailer’s first attempts to connect visitors with...Read More
As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically...Read More
P.F. Chang’s Launches Platinum Rewards SubscriptionP.F. Chang’s is updating its loyalty rewards with a subscription-based loyalty program called Platinum Rewards. The new subscription program includes upgraded earnings opportunities...Read More
JCPenney announced plans to debut JCPenney Beauty in its stores nationwide. The national rollout builds on the flagship partnership with thirteen lune. Thirteen lune’s BIPOC-founded beauty brands will be spotlighted in the stores and...Read More
If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would prefer to redeem a product rebate online/digitally...Read More
Taco Bell Releases Plant-Based Carne AsadaTaco Bell recently announced the Beyond Carne Asada Steak in collaboration with Beyond Meat. This item will be available as an LTO in test markets and will be featured in the Beyond Steak quesadilla...Read More
PetSmart recently launched an exclusive interior design collection for specialty pets and home décor. From a faux leather couch for guinea pigs and hamsters to a mahogany stand to showcase aquatic life, the collection is a first-of-its-kind...Read More
With over thirty years in the business, Kobie knows a thing or two about customer loyalty. As a strategy-led, technology-enabled marketing company, Kobie delivers end-to-end loyalty solutions for brands across all sectors, including financial...Read More
Claire’s Expands Walmart PartnershipClaire's announced the expansion of its ongoing strategic partnership with Walmart, bringing its fashion accessories and jewelry to more than 1,200 additional Walmart stores. With this rollout, Claire&...Read More
Home Hardware Stores Limited recently announced it is joining Canada’s Scene+ loyalty program. The new partnership will allow Scene+ members to earn and redeem points at the retailer stores nationwide beginning in the summer of 2023. In...Read More
Travel-inspired benefits, like retreats or working overseas, are becoming a popular talent-retention move. Companies that offer travel benefits for employees differentiate themselves over competitors and can be a deciding factor in attracting and...Read More
Starbucks Invests in Automation EquipmentDuring Starbucks’ recent Investor Day, the company demonstrated automated equipment that can cut the average time it takes to make a Frappuccino to just over 30 seconds by adding an automated ice...Read More
Outback Steakhouse parent company Bloomin’ Brands announced an expansion of all its concepts to the Grubhub marketplace after an initial trial with select Carrabba’s Italian Grill locations. The company will add Outback, Bonefish Grill...Read More
Brands are continuously looking to grow their loyalty programs and improve customer retention. However, many loyalty programs fail to deliver the rewards and benefits that customers desire and value. According to our recent survey on the...Read More
Tim Hortons Launches Annual Charitable CampaignTim Hortons announced this year’s annual Smile Cookie charitable campaign. The week-long campaign donates 100% of purchases from each Smile Cookie to local charities. To participate, customers...Read More
Erin Levzow, Vice President of Marketing Technology at Del Taco, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Customer Loyalty Innovation and Transformation category. She has also led the transformation of...Read More
Employees are looking for work-sponsored benefits that align with their personal and professional goals and provide a pathway to better work-life balance. With more HR executives and people leaders focused on employees’ mental health and...Read More
Target Announces Exclusive Agreement with FAO SchwarzTarget announced an exclusive multiyear agreement with FAO Schwarz to enhance Target's current toy assortment. In time for the holidays, FAO Schwarz toys will be available exclusively at...Read More
Tapan Vaidya, CEO of Papa John’s United Arab Emirates, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Customer Insights and Metrics category.
Papa Johns’ is a regional franchise operator of 70...Read More
Award finalists presented for the final judging round during Loyalty360’s Loyalty Expo in CharlotteLoyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2022 Loyalty360 Awards, which were announced on...Read More
Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian...Read More
Amazon Acquires Robotics CompanyAmazon is acquiring mechatronics company Cloostermans. The company has been building technology to move and stack heavy pallets and totes, and robotics used to package products for customer orders. Amazon...Read More
Kristina Parag, Associate Marketing Manager at Johnson & Johnson, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Customer Insights & Metrics category.
Johnson & Johnson Consumer Health is driven...Read More
Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise as a redemption or booking option within their...Read More
Walmart Unveils Virtual Fitting RoomWalmart is launching a virtual try-on tool to help shoppers see how clothing will fit on their own body to encourage more apparel sales. This is the latest feature the company has added to its website through...Read More
Peggy Carrieres is the Global Vice President of Sales Enablement and Supplier Development at Avnet, which is a finalist for the 2022 Loyalty360 Awards in the B2B Customer Loyalty category. Fresh from celebrating its 100th anniversary last year...Read More
Courtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and gently used shoes for resell.
To date, Funds2Orgs has helped...Read More
Best Western Offers Double Loyalty PointsBest Western Hotels & Resorts’ loyalty program is featuring double points this season. All BWR members will earn double points on every stay at any participating Best Western branded...Read More
Megan Spaid, Manager of Consumer Loyalty and Advertising at Certified Angus Beef, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Incentive and Reward Design category.
Certified Angus Beef is the original...Read More
Starbucks Enters the MetaverseStarbucks announced the launch of Starbucks Odyssey: a Web3 experience where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive...Read More
Karen Szaras is the Senior Director of Loyalty and Partnerships at The Vitamin Shoppe. The brand is a finalist for the 2022 Loyalty360 Awards in the Social Impact and Corporate Social Responsibility category.
Szaras has been with the company for...Read More
It is no secret that brand loyalty becomes harder and harder to come by as consumers are inundated with choices. Businesses need to find ways to break through the clutter and meet consumers where they are. SheerID helps brands build emotional...Read More
Antavo Powers New KFC Loyalty Rewards Arcade KFC recently launched the KFC Rewards Arcade,the latest loyalty program that gives fans the chance to win instantly. The program is powered by Antavo’s Enterprise Loyalty Cloud for a personalized,...Read More
Ally Wallo is Senior Manager of Strategic Partnerships at Wyndham Hotels & Resorts and Janaki Talati is Director of Financial Partnerships at Wyndham Hotels & Resorts. Wyndham Rewards, Wyndham’s loyalty program, is a brand finalist...Read More
To say the US credit card market is crowded is a dramatic understatement. Nearly every financial institution offers a credit card product, as do an increasing number of merchants, fintech companies and non-traditional lenders. Most American...Read More
For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply-chain volatility is expected to persist into...Read More
With over ten million members, Scene+ is one of Canada’s leading loyalty programs. What began with movie rewards, today encompasses everything from retail to entertainment, restaurants, travel, and groceries. Scene+ is leading the loyalty...Read More
Panera Loyalty Members CarPlay Order SystemPanera loyalty members can now place orders from CarPlay. Members of Panera’s loyalty program, MyPanera, who have an iPhone will now have access to the Panera app to place an order or to redeem...Read More
Yan Côté is the Director of Consumer Marketing at ExxonMobil, which is a finalist for the 2022 Loyalty360 Awards in the Customer Loyalty Strategy category. Cote has been with the company for 24 years and is accountable for all consumer loyalty...Read More
Antavo, an Enterprise Loyalty Cloud platform providing brands with comprehensive loyalty program development and management, recently published its Survey for the 2023 Global Customer Loyalty Report to better understand how loyalty program...Read More
Lowe’s Partners to Deliver Beds to Families in NeedLowe's recently joined Sleep in Heavenly Peace and thousands of volunteers for the fourth annual Bunks Across America event to build and deliver quality bunk beds to children...Read More
Lisa Erickson is the Senior Director of Loyalty and CRM at Sleep Number. The brand is a finalist for the 2022 Loyalty360 Awards in the Customer Insights and Metrics, and Creative Campaign categories.
Erickson has been with the company for 12...Read More
When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer. Certainly, we hear about points or other earning...Read More
According to Statista, ticket revenue for live events is projected to surpass US$65 Billion in 2022 with a projected growth of over 14% in 2023. After a record low attendance rate amidst the massive cancellations of live events during the pandemic...Read More
Shein Pops Up at London Fashion WeekShein announced plans to launch a pop-up experience to coincide with Fashion Week in London. The retailer will feature a curated collection of seasonal lines, including latest trends, wardrobe staples and...Read More
Richard Long is Senior Manager – Global Loyalty at McDonald’s, a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Loyalty Program Design category.
Serving over 69 million customers a day in over 100...Read More
The return of travel parallels consumers’ expectations for travel: they’re looking for more travel options, deeper discounts, and better experiences – whether it’s how they search and book their next trip...Read More
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning supplies and medicines. Retailers accelerated plans to...Read More
Sam’s Club Increases Membership Fee Sam’s Club announced it will raise its annual fees as the warehouse club’s membership is at a record high and shoppers affected by inflation seek deals on bulk items. Fees will increase by five...Read More
Meijer recently unveiled a small-footprint grocery concept that focuses on convenience and a quick in-and-out shopping experience. The first two Meijer Grocery stores will open in neighborhoods in southeast Michigan in early 2023...Read More
Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan indulgent trips, acting on what’s known as...Read More
Lisa Carr is the GM of Marketing for Mobility in North America at Shell, a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.
Loyalty360 CEO Mark Johnson met with Lisa Carr to...Read More
Grocery Outlet Expands E-CommerceGrocery Outlet is expanding its presence in the e-commerce channel. The discount grocer is partnering with online delivery platform DoorDash, to offer on-demand grocery delivery from more than 398 locations...Read More
Carhartt recently launched its inaugural "For the Love of Labor" grant program, marking the next chapter in the brand's storied history of serving America's workforce.
For the Love of Labor grants are available to support...Read More
Value is very important to travelers, but many programs are lacking
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post...Read More
Kate Jung is the Senior Director of Loyalty and Customer Insights at Chico’s FAS, an upscale fashion retailer comprised of three distinct store brands, Chico’s, White House/Black Market, and Soma, with nearly 1400 locations in the U.S....Read More
Dick’s Sporting Goods Expands Resale PartnershipDICK'S Sporting Goods has expanded its resale partnership with SidelineSwap to offer a series of 50 new trade-in events in seven states. This increases the partnership from 10 previous...Read More
Caesars Entertainment recently celebrated the grand openings of two Louisiana-based casinos. Harrah's New Orleans and Horseshoe Bossier City Hotel & Casino opened Caesars Sportsbook locations at their resorts.
When the Indian Ocean tsunami struck Indonesia in 2004, it struck a chord with shoe manufacturer Wayne Elsey. As Elsey watched the destruction and displacement of families who lost everything, the seed for Funds2Orgs was planted.
Hilton Honors Offers Members Exclusive Entertainment EventsHilton Honors guest loyalty program is not offering exclusive member events. With access to sold-out music and sporting events from premier partners, to world-class dining and wellness...Read More
Johnnie Walker announced the release of limited-edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set with an exclusive NFT drop. To bring the Master Set to collectors globally, Johnnie Walker partnered with NFT company BlockBar...Read More
Is your brand giving customers what they want?Alongside most everything else, travel is getting more expensive. But that hasn’t curtailed demand — at least not yet. After more than two years of COVID travel restrictions,...Read More
How to maximize search results for your brand’s loyalty programIt’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for something three to four times a day on Google...Read More
Group FiO Announces Partnership with Total Communicator SolutionsGroup FiO and Total Communicator Solutions have announced that they've advanced their partnership. The new collaboration will offer "just-in-time," fully integrated...Read More
ABC Fine Wine & Spirits will raffle off a bottle of rare Pappy Van Winkle to celebrate its latest grand opening in Jacksonville. The new location will also host an opening weekend celebration with free wine and spirits sampling, 10% off all...Read More
Robert Wilson is the Portfolio Development Manager for Aquatrols, a Loyalty360 Awards finalist in the B2B Customer Loyalty category and will be delivering their final presentation during the 2022 Loyalty Expo in Charlotte, North Carolina, this...Read More
There may be no fanbase more loyal than that for musical artists and sports teams. Fans remain loyal between albums and tours, and even the most underdogs of sports teams witness some of the most powerful displays of loyalty. So, it’s only...Read More
Contactless channels have been around for the last decade or so. They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways. They saw moderate adoption at first, gradually got more...Read More
In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships?Personalization is table stakes, whether you’re...Read More
Wawa Relaunches Mobile Fuel DiscountWawa recently announced the relaunch of its Mobile App Fuel Discount for Wawa Rewards members. Wawa Rewards members who use the Wawa app on their phone to activate a fuel pump and pay at any Wawa fuel store will...Read More
Are you looking for ways to acquire loyalty program members and boost engagement with existing members?
Adding incentives, such as promotion overlays and bonus point earning opportunities, to your loyalty program is a proven way to accomplish...Read More
Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers. Pre-pandemic approaches to...Read More
Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim to give customers a meaningful experience, your...Read More
Discover What's In Store For Customer Loyalty In 20222021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and...Read More
Two years after stay-at-home orders, travel restrictions are lifting, and consumers are eager to hit the road. However, the strain of rising gas prices and inflation on grocery prices is hitting shoppers where it hurts – in the wallet. Shell...Read More
Increased Customer Acquisition Costs Put on Emphasis Customer LoyaltySimplicityDX announced a new research study showing the escalating costs of customer acquisition. Customer acquisition costs have increased by as much as 60% in the last five...Read More
Panera is testing AI voice ordering at two restaurants, the latest in a growing number of brands innovating the drive-thru channel. Panera is partnering with OpenCity's proprietary AI assistant, named "Tori." Customers pull up...Read More
Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More
Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs. Yet many financial services loyalty programs...Read More
With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records with teens flocking to see the new Minions movie...Read More
Meijer Expands Opportunities for Diverse-Owned BusinessesMeijer is seeking submissions from local and diverse-owned businesses for its latest Supplier Diversity event focusing on general merchandise and apparel. Interested vendors must provide...Read More
McDonald's USA announced the Black & Positively Golden Change Leaders program, an initiative to empower the next group of visionaries who are changing the world, one community at a time. The yearlong campaign is part of the Black &...Read More
As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options. Our CEO, Tom Caporaso, recently...Read More
The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with services that make it simple for them to get in, get...Read More
Peloton Partners with Amazon to Sell Fitness Equipment and ApparelPeloton recently announced a partnership with Amazon to sell its fitness equipment and apparel on the company’s e-commerce site. This partnership marks the first time Peloton...Read More
Spirit Halloween has teamed up with MTN DEW with a new collection of costumes inspired by three fan-favorite MTN DEW flavors, including Halloween mystery flavor, MTN DEW VOO-DEW.
Fans can shop the limited four-pack of MTN DEW...Read More
A loyalty program is only as successful as those who back it, and without enthusiastic employee engagement, the program is bound to falter. Brands need to find ways to excite their employees, keep them involved and educated, and equally...Read More
Fashions come and go, but good taste never goes out of style. How does a nearly 40-year-old fashion brand keep things fresh and customers coming back in an age of tight budgets and online shopping?
Founded in 1983 on Sanibel Island...Read More
Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter each day online and in person make it harder for...Read More
Will Hanrahan, Sr. Marketing Manager – Loyalty & CRM for Fazoli’s, a fast casual Italian American restaurant chain that serves pastas, pizzas, salads and their famous never-ending breadsticks at nearly 220 locations across 25...Read More
Kroger Delivery Expands in Greater Nashville and ChicagoKroger recently opened two new delivery-only facilities in the greater Nashville area and in the Chicago metro area, making Kroger Delivery available to more customers in...Read More
Walmart recently announced the launch of Walmart Rewards, a new way for Walmart+ members to earn additional savings toward future Walmart purchases online or in-store. As an added bonus, current Walmart+ members won’t need to download a...Read More
Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose. But premium loyalty programs are a newer rising trend. Their popularity has risen in recent years and helps make...Read More
Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A survey conducted by arrivia in early...Read More
Lowe’s Stores Offer Hourly Employees Bonuses Amidst InflationLowe’s is offering hourly employees $55 million in bonuses to help offset the sting of inflation, which has remained near 40-year highs all summer, the company announced...Read More
Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items.
The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to...Read More
Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the...Read More
Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need of new clothing. However, if a company can...Read More
Chris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More
Integrating Gamification Can Help Enhance Your Loyalty ProgramBuilding customer loyalty should be a fun process for the customers! If your brand makes the process of earning rewards exciting then customers are more likely to find ways to earn...Read More
Amazon Tests Tik-Tok-Like Video Feed AppAmazon is testing a Tik-Tok-like feed on its app that allows users to scroll through videos and photos of products purchased by others. Using the feature, called Inspire, customers can like, save and share...Read More
Taco Bell is testing a proprietary plant-based protein for a limited time. It is featured in the new Crispy Melt Taco and Nachos BellGrande, but fans can also try it in any menu item at no extra cost.
The Crispy Melt Taco features...Read More
Group FiO was founded a decade ago to provide businesses with the tools they need to strengthen customer relationships and drive brand loyalty. The technology company offers clients capabilities to provide omnichannel experiences, bringing...Read More
With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual learning mode for over two years now. That&rsquo...Read More
Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work together in sharing knowledge and expertise to...Read More
American Eagle Launches Back To School Campaign in MetaverseAmerican Eagle recently launched its fall 2022 Back-To-School campaign featuring popular Gen Z musicians across Meta Quest 2 and Roblox, and the first-of-its-kind campaign with TikTok...Read More
Tractor Supply recently announced its Neighbor’s Club rewards program will be adding new services for members and new ways to earn through its pet-exclusive retailer, Petsense. The pet retailer will now be rebranded as Petsense by Tractor...Read More
In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be heard above all the background noise of other...Read More
Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more...Read More
Founded in 1988, Fazoli’s fast-casual restaurant specializes in Italian dishes in a fun, family-friendly atmosphere. One might think the restaurant, known in part for its unlimited fresh breadsticks, originated in an Italian grandmother...Read More
Kohl’s and Sephora Expand PartnershipKohl’s and Sephora announced plans to expand the partnership to include a Sephora presence at all of Kohl’s locations. The partnership has proven mutually beneficial to both retailers and...Read More
Grubhub and Bank of America are giving away Grubhub+ memberships. Eligible Bank of America cardholders can receive Grubhub+ free for one year. The program gives members unlimited free delivery on select orders plus exclusive perks from restaurants...Read More
Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More
Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date...Read More
With Americans feeling the squeeze on their wallets tighter than ever, brands are looking for ways to ease the strain. As customer loyalty programs dive deeper into experiential rewards, Web3 content and personalized perks, some rewards remain...Read More
Subway Announces Subscription ServiceSubway recently announced a footlong subscription service: Footlong Pass. The sandwich chain is offering 50 percent off Subway footlongs throughout September with a $15 Footlong Pass. There are only 10,000...Read More
Pandora recently launched a sustainable jewelry collection using 100% recycled gold and silver, and lab-grown diamonds. The launch is part of the brand’s corporate social responsibility initiative and part of the company’s goal to...Read More
The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and...Read More
As a critical customer retention tool, loyalty programs play a vital role in helping companies maintain their customers. The challenge that pharmacies and drugstores face, however, is to find new ways to innovate and keep a rapidly-growing...Read More
Albertson’s Tests Self-Checkout Only StoreAlbertson’s opened its first store with no traditional checkout lanes. The self-checkout-only model recently opened in Boise, Idaho. The store is transitioning its traditional lanes to assisted...Read More
Wendy's announced a new global restaurant design standard, Global Next Gen, for enhanced customer, crew and digital experiences. Wendy’s new restaurant builds will feature an optimized layout and next-generation technology to...Read More
In recent years, there has been a dramatic shift in consumer behavior, especially where it concerns brand loyalty. Points and discounts are no longer enough to keep customers motivated. Brands must reimagine their loyalty programs to meet...Read More
U.S. inflation rates reached a 40-year high in February,1 and there's a growing consensus among experts that inflation is currently a key threat to the economy.2President Joe Biden acknowledged this consensus in his State of the Union address...Read More
The power of positive word-of-mouth is one of the fundamental truths of marketing. In a field that is undergoing seismic shifts, from data privacy to the metaverse, the superior impact of having your fans recommend your brand is undisputed. It...Read More
Chipotle Releases Fan-Inspired Lemonade-Scented CandleChipotle recently introduced a limited-edition lemonade-scented candle to celebrate National Lemonade Day. In a tongue-in-cheek manner, the company designed the candle to look like a Chipotle...Read More
SessionM, a Mastercard company, has partnered with customer data platform provider Amperity to help brands build stronger and more profitable relationships with their consumers.
SessionM helps brands build loyalty programs rooted in...Read More
For a brand, discovering a customer who not only purchases frequently, but actually goes out of their way to promote and represent the brand to others is akin to hitting the jackpot. This brand lover is essentially providing free marketing for the...Read More
Welcome to the next generation of marketing strategies that actually work.Navigating today’s marketing landscape is a tricky task and marketers are feeling the pressure to increase results while the martech and advertising infrastructure...Read More
Uber to Discontinue Free Uber Rewards ProgramUber announced it is discontinuing its free rewards program, Uber Rewards, on November 1st. Users can redeem points up until the final day on October 31st. The program has been active since 2018 and...Read More
Carl’s Jr. announced a partnership with the Los Angeles Rams for the 2022 season. As part of the multi-year agreement, Carl’s Jr. will display in-stadium signage at Rams home games at SoFi Stadium and activate during year-round...Read More
Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge...Read More
If you’ve ever been a victim of identity fraud, you know how much time and effort it took to resolve the incident. The piles of paperwork and what seemed like endless calls to the impacted company’s fraud or customer service department...Read More
Budweiser Offers Fans Chance to Attend FIFA World CupBudweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of...Read More
Augeo recently announced the launch of Heaps—a comprehensive “crypto loyalty” platform that enables the exchange of loyalty currencies for leading crypto assets.
“With Heaps, Augeo is enriching the way organizations...Read More
Premium loyalty programs have gained momentum in recent years and are being embraced by more brands and consumers. Consider that 78% of consumers said they’re willing to pay to join a premium loyalty program, according to our...Read More
Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and...Read More
Logan International Airport Launches Loyalty ProgramLogan International Airport is launching a new perks program to try to push some rewards for its frequent travelers. BOS Rewards is a free and secure passenger rewards, engagement and customer...Read More
Starbucks will be announcing new NFT features to its rewards program. The company has seen success with its loyalty rewards, Starbucks Rewards, by embracing technology like the Starbucks App. Now, the chain is taking another technological jump...Read More
The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving the European or US market often learn the hard way...Read More
Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over Loyalty Land. And with the growing price of...Read More
Walmart Explores Adding Video Streaming SubscriptionWalmart has had talks recently with Disney, Comcast and Paramount about adding streaming services to its Walmart+ membership program. The retailer is looking to add a large video streaming...Read More
Kohl’s Self-Pickup service is now available on eligible online orders at all Kohl’s stores nationwide, furthering the company’s omnichannel foundation. Ready within two hours, shoppers who select “In-Store Pickup” for...Read More
Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters...Read More
Bob Bafundo is the COO of Wings and Rings, a Cincinnati-based sports restaurant with locations across the U.S. and internationally. With the recent expansion and more growth in store, the restaurant recently began to test robotics to assist with...Read More
Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and ...Read More
Increasing Engagement Can Skyrocket Your Customer LoyaltyTrue customer loyalty is not built out of low prices or points alone. It is built when a brand creates an emotional relationship with a customer as an individual through personalized...Read More
Abercrombie & Fitch Opens New Format Stores Targeted to Millennials and Gen ZAbercrombie & Fitch announced a new store experience called The Getaway to appeal to 25- to 35-year-olds with a merchandise mix curated for weekend activities...Read More
Chico's FAS partnered recently with fabric, Inc. and Bounteous to assist in its digital-first transformation journey. The multi-touchpoint partnership will accelerate the retailer's digital architecture growth towards its goal of building...Read More
In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a program, it’s time to launch one.
A customer...Read More
In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue kicking in, the AVOD players are now pulling out...Read More
Native Foods Launches New Mobile App and Rewards Program
Native Foods has launched a brand-new mobile app and rewards program built on the Paytronix platform. The new Native Foods app allows guests to place orders for takeout or delivery with the...Read More
GoPuff is now providing its U.S. delivery partners with the ability to instantly cash out their earnings. Gopuff is one of the first to offer an instant pay option for delivery partners. The company is partnering with Stripe and Visa Direct...Read More
Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most of your email marketing so you can grow your...Read More
There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features you should focus on to appeal to them. Gen Z...Read More
Chewy Launches New Pet Care Services to Pet OwnersChewy recently announced the expansion of its insurance and wellness offering, an exclusive suite of pet-first wellness and insurance plans. CarePlus is the latest addition to Chewy’s growing...Read More
Tractor Supply Company announced an exclusive opportunity for its Neighbor’s Club loyalty members. Fans of Professional Bull Riders in its Neighbor’s Club loyalty program can enter to win a VIP prize pack for two that includes a $5,000...Read More
There’s a new type of data offering brands an opportunity to build trust and loyalty with consumers: zero-party data.Brands are facing a privacy and personalization paradox. Consumers want to feel heard by brands, but they’re not...Read More
Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their financial service institutions. Banks need to make...Read More
Wings and Rings, the Cincinnati-based sports restaurant, is no stranger to innovation. In fact, the restaurant is partially responsible for popularizing everyone’s football favorite, Buffalo-style hot wings, to the masses. Americans eat 1...Read More
Casey’s Kicks Off Cash for Classrooms Giving CampaignCasey’s kicks off a giving campaign to help fund grants for local schools. Casey’s is asking guests to round up their purchases at the register to help fund its annual Cash for...Read More
Peter Piper Pizza announced the launch of the brand's first loyalty program and app.
The new loyalty program awards members $5 off their first loyalty purchase of $15 or more just for signing up. Members will receive 10...Read More
For just a minute, put yourself in the shoes of a customer. Think about purchases you’ve made from your favorite brands.What is it that makes you a loyal customer?There’s a good chance that it’s because the brands you choose...Read More
Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture. As Google plans to block third...Read More
QDOBA Launches Virtual BrandQDOBA recently launched a new virtual brand that leverages its 3-Cheese Queso. The brand, named Pure Gold by QDOBA, features a gold-themed quesadilla, taco and bowl. Pure Gold is available exclusively through third...Read More
Nature Valley is launching a rewards program on TikTok for families who are making sustainable choices to reduce, reuse and recycle. Families who share their sustainable practices via TikTok using the hashtag #ReTokForNature could receive a promo...Read More
Summer, summer, summertime!
The summer season is well underway, and with it brings the opportunity for the whole family to get out of the house and explore new places. But, while many of us have been itching for travel to pick back up &ndash...Read More
With so many of our transactions happening online, it sometimes seems like we’ll never have to step into a store again. But statistics show that even with the convenience of online shopping, most people still want to go into a...Read More
Foot Locker Invests in Educational and Economic Opportunities in Black CommunityFoot Locker commemorated the start of National Black Business Month with the release of its second annual progress report detailing its efforts to equip and empower...Read More
Pilot Company is rolling out a new 10-cent fuel discount for myRewards Plus members. The savings are limitless – drivers can save on every gas gallon and with additional deals at participating travel centers. Pilot Company is...Read More
Consumers are presented with a dizzying array of promotions for brands that are either not relevant to them or that they were going to purchase anyway. Brands are spending billions of dollars on advertisements and discounts that generate little to...Read More
Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing involves gaining a deeper understanding of each...Read More
Like many consumers, my purchasing habits changed during COVID-19. I went from buying the occasional shirt online to purchasing everything from a website. I was not alone. According to Digital Commerce 360, U.S. consumers spent $870.78 billion...Read More
Marketers Position NFTs as Practical User Experience Add-OnsMarketers are moving past offering nonfungible tokens as branded collectibles and instead trying to make their NFTs practically useful for consumers. Coachella sold three sets of NFTs...Read More
Wawa, Inc. recently announced the return of its month-long “Cheers to Classrooms” initiative in its Florida locations. “Cheers to Classrooms” will recognize teachers and school administration with a free any-size hot coffee...Read More
The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking led to 47.8 million resignations in 2021, the highest number in a single year, according to the Bureau of Labor Statistics....Read More
Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the primary focus of CX and first-party data became the...Read More
Fazoli’s Celebrates Company Culture and Spotlights EmployeesFazoli’s has announced the launch of Dare to Excel, a new program that will spotlight team members in a platform to celebrate company culture and promote employment...Read More
Coca-Cola is retiring Sprite’s green plastic bottle and replacing it with a clear plastic alternative. The company is changing the packaging from green to clear plastic beginning August 1 as part of broader efforts to become more...Read More
As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds of consumers in an age where buyers are...Read More
For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great responsibility, which is to deliver one-to-one...Read More
New Rewards Credit Card by Upgrade Promotes Responsible Credit
Upgrade fintech company recently launched its Upgrade OneCard, a rewards credit card that helps consumers stay within budget like a debit card. This new product innovation gives users...Read More
Kohl’s announced the expansion of Kohl’s Media Network, the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of...Read More
A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls
Loyalty experiences are much more than loyalty programs—and interactive design can either enhance loyalty to a...Read More
And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your customers is vital for your brand’s success...Read More
Rolling Stone and Vivid Seats Partnership Rewards Loyalty MembersRolling Stone and Vivid Seats announced a new partnership to reward loyalty members with experiential rewards and provide Rolling Stone users access to more live events. Vivid Seats...Read More
Bakkt Holdings, Inc. released findings from its “Gig Workers & Crypto Study” examining various segments of gig workers and their openness to and understanding of cryptocurrency. While the study was fielded during peak crypto...Read More
Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also jeopardizes customers’ trust in your brand. If their...Read More
Start Reaping The Benefits Of Stronger Channel LoyaltyBuilding a branded B2B loyalty or channel incentives program doesn't have to be complicated. Today it's easier than ever to create the ideal loyalty and incentives program that...Read More
BJ’s Keeps Close Eye on Inflation and Consumer BehaviorBJ's Restaurants is closely tracking increasing inflation, both on its own costs and its impact on consumer behavior, and is managing the hikes, executives said Thursday.
Outside of their core banking product, credit unions employ different tactics to attract new members and keep existing ones engaged. Member benefits — think preferential rates on car insurance, first access to concert tickets and deep...Read More
Chipotle Mexican Grill will give away more than $200,000 in free crypto through a new interactive game called "Buy The Dip,” as well as promo codes for 1-cent guac and 1-cent Queso Blanco in celebration of National...Read More
Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More
Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers, and credit card issuers.Take, for example, the...Read More
Hang Looks to Help Brands Increase Customer Loyalty Through NFTsHang, a new B2B NFT startup, is looking to help some of the world’s largest brands replace their existing membership and loyalty programs with NFTs. NFTs create a way for brands...Read More
Wag!, an American pet services marketplace company powering a mobile-first technology platform that enables on-demand and scheduled dog walking, training, and other pet care services, announced the launch of its Wag! Community Shares Program.
Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with authenticity and empathy woven through every...Read More
Macy’s Announces Small-Format, Off-Mall StoresMacy’s announced the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers a curated assortment...Read More
Instacart and Chase announced the launch of the new Instacart Mastercard credit card. With this first-ever credit card from Instacart, cardmembers can earn unlimited cash back with a range of redemption options, along with additional rewards and...Read More
A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high-quality ratings & reviews. And it can inspire...Read More
Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of life and show appreciation for the work employees...Read More
Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences? Promotions help you be in the moment with your loyal customers. One of the best attributes of promotions...Read More
General Mills Launches New Brand Loyalty ProgramGeneral Mills and Fetch Rewards announced the launch of the Good Rewards loyalty program. Good Rewards will provide members-only access to loyalty benefits and exclusive offers on the company's...Read More
PlayStation recently announced its brand new loyalty program, PlayStation Stars. PlayStation Stars will be free to join when it launches later this year. Members will earn rewards by completing a variety of campaigns and activities. The &ldquo...Read More
Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical products over cheap, mass-produced goods. It’s...Read More
Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic...Read More
BOLD by Wyndham Initiative to Support Black EntrepreneursWyndham Hotels & Resorts announced BOLD by Wyndham, a new program designed to engage and advance more Black entrepreneurs on their path to hotel ownership. BOLD, which stands for Black...Read More
Sephora recently partnered with Afterpay to offer customers the flexibility to pay in installments when shopping for at Sephora stores and online. The partnership underscores both brands’ commitment to address their customers’ needs...Read More
When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More
U.S. consumers were hammered from all sides by the threat of identity fraud in 2021. Whether by account takeover, new accounts fraudulently opened in consumers’ names, or scamming innocent consumers out of their own money, 2021 was fraught...Read More
We could go on and on about the benefits of online brand communities. But we know how much more powerful personal testimonials and authentic reviews can be. So we thought we’d let one of the many brands that are reaping...Read More
Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from a brand. Customer loyalty is no longer a guarantee in this evolving market, and brands must find new...Read More
Shipt Aimed to Diversify Portfolio Shipt will expand by diversifying the stores it delivers from including places such as local ethnic grocers. The business unit can build its last-mile delivery service further, including more packages from Target...Read More
Wendy's is celebrating National French Fry Day with a week of digital promotions. The company renamed every day “Fry-day” to correspond with the week of deals on Wendy's Hot & Crispy Fries.
Fans will be able to...Read More
Digital assets, NFTs, cryptocurrency – terms that were reserved for only the most forward-thinking technology businesses have come to the mainstream, and businesses are experimenting with adding these features to their customer loyalty...Read More
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building relationships (relational loyalty programs) it is...Read More
The Changing Look of Loyalty
No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our infographic and research report.More than 6,500 brand...Read More
Gabriel Trujillo is Vice President of Customer Marketing at Sally Beauty Holdings, an international specialty retailer of professional salon products and beauty supplies, with almost 5000 locations throughout the United States, Canada, Latin...Read More
Lowe’s Meets Emissions Reduction Target EarlyLowe’s has reduced emissions by 42% over the past five years and cut its energy usag by more than 10% last year in part by increasing the amount of renewable energy it uses in its operations...Read More
Ace Hardware is bringing back Ace Rewards Day for the fourth year in a row. The two-day event offers exclusive online-only deals and special bonus offers for Ace Rewards Members available only at acehardware.com.
Ace Rewards members can...Read More
The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other innovative technologies, they are exploring how to...Read More
As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than...Read More
Andrew Sonnichsen is the VP, Loyalty Program Management at Cinemark, a leader in the motion picture theater industry with over 500 theaters in the U.S. and Latin America.
Loyalty360 CEO Mark Johnson met with Andrew Sonnichsen to discuss the brand...Read More
Home Depot Expands Decor into Kids CategoryHome Depot expanded its home decor line, StyleWell, into the kids category — a move that indicates the company’s plans to touch every aspect of home life. The collection currently offers 65...Read More
PDQ restaurants (People Dedicated to Quality) and Derrick Brooks Charities have partnered to benefit youth through educational programs and opportunities. Guests at PDQ’s locations can round up their check or make a donation, with 100...Read More
Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email. However, the legal requirements are actually...Read More
Are you creating an experience for your customers to really engage with your brand? When you go out to see a movie, you have expectations—you’ll be entertained, the movie will be done well, etc. If you have a great time...Read More
Beauty may be in the eye of the beholder, but it doesn’t come free
On average, women spend up to $80 and 11 hours a month on their hair and $115 on makeup and beauty treatments. Beauty may be in the eye of the beholder, but it is also in...Read More
Meijer Invests in Wind Energy to Reduce Carbon EmissionsMeijer announced its involvement in a wind energy center that contributes to its renewable energy portfolio and marks significant strides in meeting its carbon reduction goal. The...Read More
Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress. The partnership not only elevates Magnum’s premium status, but also represents the brand’s first steps...Read More
Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More
Cassie Preston, Director of Client Services, CRM, and Loyalty at Baesman will be hosting a webinar on July 27th to discuss paid loyalty programs.
Baesman is an end-to-end marketing partner for B2C businesses with over 70 years of...Read More
HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A regulatory body to oversee transactions, data...Read More
BMW to Offer Paid Heated Seat SubscriptionsBMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly...Read More
Chico’s parent company recently announced the launch of three new customer loyalty programs for its Chico's, White House Black Market and Soma brands, reinforcing the retailer's digital-first, customer-led strategic...Read More
Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The...Read More
This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay...Read More
BMO and AIR MILES Mastercard Earns Double RewardsPartners BMO and AIR MILES are launching a new card benefit. BMO AIR MILES World Elite and BMO AIR MILES Mastercard products will now provide cardholders a 2x multiplier on all grocery purchases...Read More
Tim Hortons has partnered with Scanbuy, Inc. mobile marketing solutions to support the company’s annual Camp Day. Restaurant owners in Canada and the United States will donate 100 percent of hot and iced coffee...Read More
Clarus Commerce helps brands, or the agencies that work on their behalf, increase customer engagement and overall loyalty – from promotions to end-to-end loyalty programs including points and premium loyalty programs. With over twenty years...Read More
In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger...Read More
Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced isolation of the pandemic exacerbated that trend as...Read More
PetSmart Launches Franchised Veterinary ServicesPetSmart is launching PetSmart Veterinary Services, an independent business ownership model that offers veterinarians an opportunity to open a franchised practice within a store location, and...Read More
Wawa announced the launch of its brand-new 2022 Hoagiefest sweepstakes, giving customers a chance to win digital collectible artwork NFTs and Hoagiefest swag. The campaign will mark the first time Hoagiefest graphics and Wawa products entered the...Read More
New Sign-On Rewards for Hotels.com Rewards Visa Credit CardWells Fargo announced a limited-time rewards offer for new Hotels.com Rewards Visa Credit Card users. New cardholders can earn three rewards nights with qualifying purchases.
In addition...Read More
Instacart recently announced a rewards program for its personal shoppers called Cart Star, in the final installment of its four-part rollout of new tools for its workers. The tier-based program awards points that can be redeemed for cash back on...Read More
Ami Desai Mathur is the Chief Commercial Officer at Jeni’s Splendid Ice Cream, an artisan ice cream company with national retail distribution and storefront locations. Loyalty360 CEO Mark Johnson met with Ami Desai Mathur, Chief Commercial...Read More
The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on...Read More
In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and precision. However, taking the first step is often the...Read More
Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the results are two different things. To improve...Read More
Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything. Other...Read More
Paid subscription programs, often called premium loyalty programs, are services offered to customers for a fee and provide exclusivity for members and added benefits paid for up front. Some examples of widely successful premium loyalty programs...Read More
Krispy Kreme Giveaway – 8500 Years of Free DoughnutsKrispy Kreme will celebrate 85 years in business with a week of deals, including giving away 8,500 years of free Original Glazed dozens. Every participating Krispy Kreme shop...Read More
Great Lakes Foods has partnered with eGrowcery, developer of the leading retail food industry eCommerce platform, to provide online sales and fulfillment solutions to its retail partners.
“We needed to provide our retail partners with...Read More
Travel is back. Of course, restrictions are still in place across many regions and sectors, and the business travel market looks like it’s in for a more gradual recovery. But even casual observers recognize that travel demand is booming...Read More
Providing your customers with a reason to buy your products seems quite obvious. The challenge lies in clearly formulating what benefit your product or service provides them and expressing why it provides more value than similar offerings. As such...Read More
Target Circle Loyalty Program Offers Back-To-School SavingsTarget announced the kickoff to its back-to-school and back-to-college season with more ways for guests to save. New this year, Target has increased its Target Circle loyalty program offer...Read More
Giant Food has relaunched its Local Produce Boxes program after its debut last summer. The boxes — containing locally grown, in-season fruit and vegetables —will be available for order throughout the summer through GiantFood.com and...Read More
European Lawmakers Approve Two New Digital RegulationsEuropean lawmakers approved two sweeping new pieces of digital regulation, paving the way for clashes between regulators and tech companies over how the rules should be applied. The European...Read More
Amazon announced new offers and experiences exclusively for members to announce this year’s Prime Day savings event. Prime members in the U.S. can enjoy a free, one-year Grubhub+ membership with no food-delivery fees on eligible orders...Read More
While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel...Read More
How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that produce positive results. Plus, establishing a...Read More
Kristi Gole is Vice President and Head of Product at Global Health Alliance, a worldwide hospitality alliance comprised of 800 upscale and luxury hotels among 40 independent hotel brands in over 100 countries.
Loyalty360 met with Kristi Gole to...Read More
Most brands dream of creating customer loyalty programs that stack up to the likes of Starbucks, Sephora, United Airlines, and Amazon. These loyalty-leading brands build deep relationships with customers by offering them exactly what they’re...Read More
Depop Enters the Metaverse with The Sims PartnershipDepop is partnering with The Sims to bring virtual clothing to the digital world, and encourage secondhand shopping in the physical one. The peer-to-peer resale platform is one of the first...Read More
Shell and Kroger.com have announced a new partnership in Miami to save shoppers money at the pump, just in time for summer travel. The new loyalty program will allow customers to order their groceries online at Kroger.com, have them delivered to...Read More
Troy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest direct descendant of John D. 'Rockefeller's Standard Oil....Read More
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking code that record our activity) in action. But...Read More
Environmental, social, and governance (ESG) issues have been moving upward on senior executive agendas even before the Covid-19 pandemic. The past two years have accelerated that movement, particularly for consumer products and services companies...Read More
There is strength in numbers, and no one puts that to test quite like Global Hotel Alliance, the world’s largest alliance of hotel brands. With over 800 upscale and luxury hotels among 40 independent hotel brands in over 100 countries, GHA...Read More
Advanced Auto Parts Hiring Professionals for Expansion EffortsAdvance Auto Parts recently opened a 45,000 square foot “super hub” flagship location in Los Angeles as part of its Western U.S. expansion. The company plans to hire...Read More
McGraw Hill and Verizon announced a new mobile app to bring augmented reality (AR) learning activities to K-12 students and classrooms across the country: McGraw Hill AR. The free app leverages the immersive and interactive features of AR...Read More
Deloitte provides industry-leading consulting, audit, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500 and more than 7,000 private companies.  ...Read More
Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're not the exact same in every way, even with those...Read More
Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off, you can miss the mark by overestimating&mdash...Read More
Cinemark and Disney Reward Loyalty Members with Chance to Win Exclusive NFTsCinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs to celebrate the release of Thor: Love and Thunder. Fans can visit the Cinemark...Read More
7-Eleven has announced its signature outreach program, Operation Chill, returns for its 27th consecutive year. The program gives local law enforcement agencies an opportunity to engage positively with community youth with free Slurpee drink...Read More
If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter” or “Clicking on the checkout...Read More
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are constantly adding and subtracting members based on...Read More
American Eagle Partners with NFT Designers with New NFT Apparel ShopAmerican Eagle announced a limited-edition collection of shirts and hoodies designed in partnership with NFT designers. This latest launch from American Eagle Outfitters isn&rsquo...Read More
Mastercard recently expanded its Mastercard Travel & Lifestyle Services platform to respond to the post-pandemic growing travel trends. The brand has developed new partnerships that focus on seamless travel experiences including WhatsApp...Read More
With loyalty programs saturating the market, it is more important than ever for brands to have a partner they can depend on to provide a unique way to stand out from the competition. Segmentation and personalization are a great start, but...Read More
Benefits that resonate with workers todayCOVID-19 ushered in a fundamental transformation to the workplace. But it’s not just commuting that has changed. Faced with rising burnout and the knowledge that work no longer must center around the...Read More
What Is Borderless Working? The world of work is becoming bigger and smaller at the same time.Bigger because the talent pool available to businesses has increased. Smaller because the concept of geography defining how and where people work is...Read More
Domino’s Offers Incentive to try Mind Ordering Customer ExperienceDomino’s is offering a discount on its mind ordering app to coincide with the volume two premiere of Stranger Things. Fans who try Domino's new mind ordering app for...Read More
PUMA has entered New Tokyo, the virtual city with the virtual streetwear shop 10KTF, owed by digital artist Wagmi-san. Wagmi-san’s collections and NFT community recently partnered with PUMA in the webspace.
The partnership was announced...Read More
Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.Could it be your brand?Bakkt's report...Read More
Formation surveyed 500 US adult consumers to see where they feel current loyalty programs are falling short and what they actually want out of their loyalty programs.What are the Downfalls of Current Loyalty Programs?Good interactions between a...Read More
With the rising cost of fuel, is it possible to retain customer loyalty? ExxonMobil, one of the largest international publicly-traded energy companies, thinks so. In fact, over the past five years, the fuel company invested more than one billion...Read More
SpartanNash Raises $242,050 for Special OlympicsSpartanNash raised $242,050 through its annual fundraising campaign in support of Special Olympics athletes and State Summer Games. The SpartanNash Foundation has donated more than $9.7 million and...Read More
Bed Bath & Beyond launched Welcome Rewards, a new loyalty rewards program for customers who shop online and in stores at Bed Bath & Beyond, buybuy BABY, and Harmon. Welcome Rewards allows customers to earn and redeem points across all...Read More
As gamification rises in popularity, successful development and implementation are critical to gaining value for brands. Gamification is part of the human experience. Even as toddlers, learning how to walk is gamified—beginning with walking...Read More
Loyalty programs cannot rely on earn-and-burn tactics, like mass offers, if they want to become revenue powerhouses. Customers today expect engaging, relevant, and personalized interactions. And with plenty of options at their fingertips, if a...Read More
Donato’s Raises $100,000 for Habitat for HumanityDonatos announced the successful completion of its fundraising campaign in partnership with Habitat for Humanity. The Donatos Family Foundation raised $100,000, which will be distributed among...Read More
Red Roof recently enhanced its RediRewards loyalty program to make it easier for members to access membership perks. RediRewards' Member Exclusives rates are now published right on the website and members can book directly on the website,...Read More
Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive existing customers.
Let’s look at five...Read More
Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data to better understand the types of travel...Read More
Primark to Trial Click-and-Collect Online Shopping ServicePrimark will trial a click-and-collect service for children’s clothing and accessories in the UK, in the budget fashion chain’s first significant move into online shopping as it...Read More
Lowe’s is entering the metaverse to help builders create new possibilities. Rather than a storefront to sell virtual goods, Lowe's will make more than 500 3D product assets available for download for free via Lowe's Open Builder, a...Read More
7-Eleven Adds Waitr to Delivery Partnerships7-Eleven has partnered with Waitr Holdings Inc. to expand its on-demand food ordering and delivery options.
“The addition of 7-Eleven to our platform represents the newest example of our...Read More
Macy’s is set to launch a new series of free NFTs celebrating the brand’s 4th of July Fireworks celebration. In preparation for the new NFT drop, Macy’s will launch its Discord channel, adding to the company’s roster of...Read More
Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More
It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to connect with your customers and drive more revenue....Read More
Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements, fulfilling member needs and bridging the...Read More
Americans are ready to see the world again but not at any cost — value remains a top priority for most consumers. Companies that can deliver that value through travel rewards can leverage the travel boom to grow.69% of American consumers...Read More
With all data contrasted with consumers from around the globe, as well as our 2021 study.It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. Like it or not, recent events have...Read More
Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse, less than 3% of a company’s board roles...Read More
According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join your loyalty program? Seventy-one percent...Read More
REI and Hipcamp Partner with SweepstakesREI and Hipcamp announced the #SaveASpot sweepstakes, a summer-long campaign to award immersive, outdoor experiences to campers nationwide. Winners will receive an overnight stay at one of five Hipcamp sites...Read More
Loblaw Companies Limited announced plans to eliminate all single-use plastic shopping bags from its corporate and franchise grocery stores, pharmacies, and PC Express service across the country, by the first quarter of 2023. The company was...Read More
Bank of America has partnered with luxury travel company Indagare to offer premium, exclusive travel experiences to its top-tier loyalty members. The partnership will offer clients, including Merrill and Private Bank clients, behind-the-scenes...Read More
Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta...Read More
Across every industry, hiring and retaining workers has never been more challenging. A positive company culture, strong values, better wages, more flexibility, and clear advancement opportunities all play an important role in employee acquisition...Read More
Chipotle Offers Added Customer Convenience of Drive-Thru and Walk Up Windows New restaurants for Chipotle Mexican Grill will very likely include a drive-thru Chipotlane or potentially a walk-up window to speed throughput and add convenience. Now...Read More
Rocket Travel and T-Mobile announced a partnership to introduce T-Mobil TRAVEL with Priceline, a dedicated travel site delivering travel discounts exclusively for T-Mobile and Metro by T-Mobile customers. Anyone with a T-Mobile number can receive...Read More
Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can renew interest, boost purchases and make customers...Read More
In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model, customers are now craving personalization, relevancy...Read More
FedEx Names New Chief Customer OfficerFedEx has promoted Brie Carere, Chief Marketing and Communications Officer, to be the company’s first Chief Customer Officer. She also was named co-President and co-CEO of FedEx Services.
As Chief...Read More
OshKosh B’gosh entered the metaverse through a partnership with Super League Gaming and exclusive partner in the new Roblox game, Fashion Runway. The collaboration will deliver an authentic enhancement to gameplay on the metaverse platform.
Businesses worldwide are scrambling to grow and maintain their workforce as they face historic pandemic-driven labor shortages. To combat the growing resignation surge and a highly competitive labor market, employers are restructuring their talent...Read More
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer relationships that leads to increased sales and stronger...Read More
Chipotle Mexican Grill announced it has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen its relationship with...Read More
Your brand is always looking for ways to increase loyalty program membership, customer engagement, and gather more quality data. Incentives can help you achieve those goals. Consider 81% of consumers say they’re more likely to...Read More
Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research “rarely or never?’ Today’s...Read More
Check out our report today and climb ahead of your competition by gaining key insights into the 2022 loyalty scene.We processed and analyzed the data from our expert survey, as well as the ad-hoc public research conducted, to bring you the most...Read More
Mercedes-Benz USA Launches New Corporate Responsibility StrategyMercedes-Benz USA announced the introduction of Driving Your Future, the company’s new corporate social responsibility program designed to empower the next generation...Read More
MOD Pizza’s loyalty program, MOD Rewards, recently surpassed three million members. To celebrate, the restaurant is offering a week of special offers, available to MOD Rewards members, including $3.33 MOD-size pizzas, and the chance to win...Read More
Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new to your business – customer...Read More
Travel loyalty is a complicated business to get into. To be successful, you need the technology and staff to support your consumers through their entire redemption journeys, from booking to boarding. You also need to offer travel products that...Read More
Lesley Bauer is the senior director of Head of Marketing and Digital at Cathay Pacific airlines, founded in 1946 with international headquarters in Hong Kong.
Loyalty360 CEO Mark Johnson met with Bauer to discuss the brand’s consolidation...Read More
Reese’s Opens New Experience at Hershey’s Chocolate World in Times SquareHershey’s Chocolate World in Time Square opens new Reese’s Stuff Your Cup experience. Guests can create a custom one-pound Reese’s Cup with a...Read More
7-Eleven is celebrating 75 years with an extended free Slurpee day. While usually running a day-long promotion, this year the brand is celebrating Slurpee Day across all 7-Eleven, Speedway and Stripes stores, and giving customers 11 days to redeem...Read More
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key business goals. Depending on when you launched your program and the make-up of your program you...Read More
While the notion of 1:1 personalization is enchanting, scalable loyalty strategies are built around sizeable loyalty segments that share common needs and hold potential for the organization. The fun, but the maddening challenge with...Read More
Sara Griffin is the Senior Vice President of Marketing at Saks OFF 5TH, the premier destination for luxury off-price fashion. Loyalty360 CEO Mark Johnson met with Sara Griffin to discuss the brand's new loyalty program, OFF 5TH Rewards, and...Read More
Hudson Launches Loyalty Program Across North AmericaHudson’s recently debuted the Red By Drufy loyalty program in the brand’s travel convenience and duty-free stores. By joining the loyalty program, travelers receive members-only...Read More
Panera Bread has opened the first “Panera To Go,” a new restaurant format offering digitally-enabled convenience for Rapid Pick-Up and Delivery orders. Panera To Go is a digital-only bakery-cafe, with a reduced front of house where...Read More
Credit unions depend on face-to-face interactions to bring in new members. The pandemic has upended this model by limiting those opportunities and many credit unions have seen a dip in their membership growth. American Banker recently interviewed...Read More
Dave & Buster’s Launches Late-Night Happy Hour PromotionsDave & Buster's has returned to near full operating hours in the wake of the pandemic and is incentivizing customers with special late-night happy hour promotions. The...Read More
Jeni’s ice cream company recently launched its new rewards program, Jeni’s Splendid Rewards. Members earn 1 point for every $1 spent, receive $5 in rewards for every 100 points, earn a free scoop of ice cream on...Read More
The challenge for any loyalty program is keeping your members engaged. The early excitement of enrolling and participating in new programs can sometimes wane as members repeat the same earning actions to try and earn the same rewards...Read More
Mattel Expands Corporate Social Responsibility to Fischer-PriceMattel has added Fisher-Price toys to its free toy recycling initiative, as part of the toy giant’s ongoing effort to wean themselves off single-use plastics in response to the...Read More
Scotiabank and Cineplex recently announced a partnership with Empire as co-owner of Scene+. The addition of Empire to the Scene+ program over the coming months will create a uniquely flexible loyalty program for Canadians, giving them options to...Read More
The loyalty landscape continues to evolve and brands are flexing in new ways to differentiate from the pack. This is leading to a resurgence in rethinking loyalty programs and an ongoing focus on creating more compelling offers to drive deeper...Read More
How do you keep your customers engaged and loyal when they have infinite options at their fingertips? Challenges such as the pandemic, supply chain struggles, and inflation have made consumer loyalty a more elusive goal for all...Read More
Choice Hotels Loyalty Program Offers Summer Incentive RewardsChoice Hotels is offering Choice Privileges rewards members a Stay Twice, Earn a $50 Gift or Reward Card promotion this summer. Choice Privileges members who...Read More
Tropical Smoothie Café announced the launch of its new Tropic Rewards™ loyalty program and improved mobile app. Guests who join the Tropic Rewards program for the first time will receive a free smoothie after their first purchase.  ...Read More
With leisure travel driving the current travel rebound, companies with travel rewards programs will need to pivot their loyalty focus to cater to this clientele. Whether their loyalty members are high-frequency travelers or occasional vacationers,...Read More
USA Today NETWORK and Gannett Foundation Support Underserved CommunitiesUSA Today NETWORK and Gannett Foundation launched A Community Thrives program to support community-building initiatives across the country, with a focus on historically under...Read More
Cold Stone Creamery announced it will once again host a nationwide fundraising promotion benefiting Best Buddies International to support its mission of ending the social, physical and economic isolation of people living with intellectual and...Read More
Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to empty your wallet for the latest Apple iPhone...Read More
Accor Partners with Paris Saint-Germain F.C. for Exclusive Loyalty Experience
Accor is offering an exclusive experience for members of its loyalty program – ALL. Partnering with Paris Saint-Germain F.C., loyalty members will have the...Read More
Food Lion Feeds’ third annual ‘Summers Without Hunger’ campaign aims to provide 20 million meals to fight child hunger this summer. Through the campaign, neighbors have the opportunity to donate $5 at checkout or online through...Read More
You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones with attractive prizing structures.  ...Read More
Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.
Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer...Read More
Chipotle Accepts Cryptocurrency via Partnership with FlexaChiptole has partnered with Flexa to accept bitcoin and other digital currencies. To celebrate, the fast-casual restaurant is offering 10% off when using cryptocurrency.
Customers with a...Read More
Pet Valu launched Pet Appreciation Month, its biggest, annual "Companions for Change" initiative. Select Pet Valu locations will be raising funds for Canadian animal organizations that provide support to local animals in need. In...Read More
Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers, recently published an e-book titled Customer Acquisition 101: How to Use Customer Analytics to Earn...Read More
How to attract and retain employees with unique benefits that inspire and reward Businesses in the United States and worldwide are scrambling to attract and retain employees as they face historic pandemic-related labor shortages. Many have...Read More
Lindsay Morgan is the Chief Marketing Officer of Pizza Hut, one of American’s leading pizza chains with over 17,500 locations around the globe, and a subsidiary of Yum! Brands, Inc.
Loyalty360 CEO Mark Johnson met with Lindsay Morgan to...Read More
7-Eleven Rewards Customers During Brainfreeze Season7-Eleven is teaming up with Speedway and Stripes stores with their new Brainfreeze Season rewards. By purchasing select items through Speedy Rewards and 7Rewards loyalty programs or 7NOW delivery...Read More
Caesars Entertainment has announced an all-new education assistance program, All-In On Education, that includes student loan debt repayment options, tuition assistance and scholarship opportunities for Team Member's dependents and a 529...Read More
With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More
Level up your loyalty marketing with the latest insights to keep customers coming back. 100% data-backed with 157 customer loyalty statistics.
Let’s take a deep dive into customer loyalty statistics to find out what metrics are set to...Read More
Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations.
Loyalty360 CEO Mark Johnson met with Nathan...Read More
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both our personal and work lives. Indeed, last year tens of thousands of businesses filed for bankruptcy,...Read More
SCENE Merges with Scotia Rewards for Scene+ Lifestyle RewardsSCENE movie and entertainment rewards recently merged with Scotia Rewards to form Scene+, a loyalty program that includes travel, shopping, banking, restaurants, entertainment and movies...Read More
Since its launch two years ago, Casey’s Rewards has surpassed 5 million members. The program provides Casey’s guests the ability to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts, or a donation...Read More
Loyalty programs are critical for businesses that want to understand their customers’ recurring purchasing habits. But what many brands do not consider is how those same customers behave when they have no points to redeem. It is...Read More
In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incentives and rewards through loyalty programs. There isn’t a playbook out there that tells you...Read More
Across the travel sector, there’s more positivity in the air – at last. More travelers are taking to the skies and the seas, and many are already planning their 2022 and even 2023 adventures. As airlines, hotels, travel brands...Read More
Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U...Read More
Delta Partners with MasterClass Streaming PlatformDelta Airlines recently partnered with MasterClass streaming platform to bring exclusive in-flight access to select classes directly from Delta Studio, the airline’s seatback entertainment...Read More
Saks OFF 5TH recently launched a new loyalty program, OFF 5TH Rewards, program where customers can earn points on every purchase and receive other benefits such as free shipping and access to special member-only sales and events.
As the US begins its return to normality, many citizens have a pent up desire to travel. Financial services companies must understand that this desire is driven by leisure travellers, not business ones, meaning the best immediate course of action...Read More
Wing Shack Wings is an independent fast-casual restaurant out of Northern Colorado with a very loyal following of brand ambassadors. What started as wings cooked out of a literal shack, has grown into a local favorite among wing enthusiasts.
Target and CVS Stores Debut Reusable Bag RentalAs New Jersey bans single-use plastic bags, Target and CVS stores debut a reusable bag rental program. The bag rental is supplied by a kiosk system by Goatote in select Target and CVS Pharmacy...Read More
Toys"R"Us unveiled plans for Geoffrey's World Tour, the brand's first 360-degree global marketing campaign. The new campaign will follow Toys"R"Us mascot Geoffrey the GiraffeTM as he embarks on a world tour...Read More
Don Smith, EVP Chief Consulting Officer, Brierley, recently hosted a webinar to discuss the topic of emotional loyalty. This in-depth discussion included first-hand accounts from Hugo Munday, Director, Customer Service, ThriftBooks; Stephanie...Read More
Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries.
Loyalty360 CEO...Read More
Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and...Read More
Mars Wrigley Continues to Innovate Retail Customer ExperienceMars Wrigley announced its latest retail initiative, The Transaction Zone Team. The new team is dedicated to identifying and implementing market solutions to help category managers...Read More
HEINZ is launching the ‘Art of the Burger’ nationwide search for the ultimate burger creation in anticipation of National Burger Day. The winning burger will be featured at BurgerFi burger chain and the creator will be awarded $25,000....Read More
Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain customers, and enhance the overall customer experience...Read More
The Las Vegas Strip has long been known as the city that never sleeps, with lights flashing and slots pinging from sunup to sundown. But what used to be the biggest draw to the town has changed. Today, visitors flock to Vegas for the nightlife...Read More
The past few years have brought digital transformation to an unprecedented level, prompting businesses all around the world to reconsider their customer relationship strategies. This change has given way to new innovative solutions, such as next...Read More
Incentivize member loyalty, attract new members and generate additional revenue through travel Discover how any member-based organization can easily launch a travel rewards program and leverage the power of membership base. Download this...Read More
Earn a Free Night Award with Best Western RewardsBest Western Hotels & Resorts is giving a free night’s stay to Best Western Rewards members with any two nights at participating hotels. Members can register on the rewards website prior...Read More
Shell and PDI announced the launch of 10 months of rewards to celebrate the 10-year anniversary of the Fuel Rewards program. As part of the celebration, Fuel Rewards members will receive limited-time in-store offers and sweepstakes giving away...Read More
With data breaches and fraud on the rise, consumers across the globe are growing ever more fearful and concerned.In this landscape, a company known for protecting identities will not only gain their customers’ trust…but also their...Read More
Brand loyalty is more elusive than ever and it’s harder to keep customers engaged. Today’s “digital-first” customer is savvier, highly connected, and more distracted than ever.Our latest eBook outlines how Intelligent...Read More
The years following the pandemic have brought digital transformation to an unprecedented level, prompting businesses all around the world to rethink how they are interacting with their customers. And due to the rekindled interest in innovative...Read More
Kevin FitzPatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part for its endless garden bar.
Loyalty360 CEO Mark Johnson met...Read More
Mastercard Economics Institute Reports Surge in Global FlightsResearch from Mastercard Economics Institute shows global leisure and business flight bookings have surpassed pre-pandemic levels. Spending on cruise lines, busses and trains improved...Read More
eBay is opening Wear ‘Em Out Store in Los Angeles featuring exclusive sneaker styles for up to 70% off market price, with lower prices for shoppers who literally wear their purchases out the door.
Garry Thaniel, GM of Sneakers at eBay,...Read More
What began as a single hotel in Paris in 1967, today Accor is a world-leading hospitality company consisting of 5300 properties and 10,000 food and beverage venues in over 110 countries.
Brands such as Fairmont, Sofitel, Mercure, Ibis, Adagio...Read More
With global travel depressed by the COVID-19 pandemic for nearly eighteen months, demand for mainstream and niche travel options is forecast to surge this year and next. The impact of the Delta coronavirus variant will likely determine whether the...Read More
Amazon to Open Two New Amazon Fresh SupermarketsAmazon is hiring associates for its first supermarket locations in New York and New Jersey. Both Amazon Fresh stores will feature the company’s Just Walk Out technology that enables customers...Read More
Ulta Beauty recently launched its retail media network, UB Media, to offer brand partners addressable advertising to leverage its Ultamate Rewards members. This new capability will deliver a digital strategy for brand partners to personalize...Read More
IHOP, the International House of Pancakes, is a Sunday morning tradition as much as it is a late-night hangout. What began as a single location in 1958 in Toluca Lake, Los Angeles, today covers the globe with its iconic red, white and blue smiling...Read More
Pottery Barn Dorm Launches Ship-to-StorePottery Barn Dorm recently launched a seamless college shopping experience for customers to shop dorm and college essentials online and ship them to brand retail locations near campus for pickup.
Focus Brands wants digital and loyalty sales to mix 50 percent of the business within the next five years, a feat requiring full-fledged transformation of its online platforms.
The solution is a united front end—a single, best-in-class...Read More
Shake Shack and Bounteous Win Webby for Best Food & Drink AppBounteous announced that alongside Shake Shack, it has been named the Best Food & Drink App in the 26th Annual Webby Awards Internet Celebration. Webby winners are selected by a...Read More
Jimmy John’s recently entered the metatverse with its latest step in elevating its customer experience. Guests can visit a virtual Jimmy’s John’s store on the platform Decentraland at the web address TheMetaSandwich.com. Guests...Read More
A use case for membership-based organizations Discover how your organization can leverage travel benefits to inspire members and keep them engaged. Download this use case to learn how arrivia can help your organization deliver...Read More
The pandemic drove massive shifts in consumer spending in North America, not just in online shopping, but between brands. Nonetheless, the North American market shows immense potential for businesses that know how to not only engage their...Read More
In today’s competitive marketplace, it is becoming increasingly difficult for employers to find and retain quality employees. Some employers are looking to hire prospective and keep current employees by expanding their benefit offerings to...Read More
FICO Report Finds Consumers Expect Personalized ExperiencesApplied analytics company FICO released a new report examining consumers’ shifting financial behavior and priorities. Consumers today expect financial providers to deliver a...Read More
BJ’s Wholesale Club announced the opening of BJ’s market, a new concept club in Warwick, RI.
BJ’s market is about half the size of a full-sized BJ’s club. BJ’s market will feature top-selling foods, produce, sundries...Read More
Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty through loyalty programs, which boast a long record of helping companies of all kinds achieve growth and revenue goals.In...Read More
Albertson’s Expands Uber Delivery PartnershipAlbertsons and Uber announced they have expanded their delivery partnership to nearly 800 more stores. Albertsons customers will also be able to connect their account to the Uber Eats app...Read More
The LEGO Group announced the opening of a new digital office in Copenhagen to support its long-term digital ambitions. Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team.
Chief Digital &...Read More
Flexa, the world’s leading pure-digital payments network, today introduced Flexa Payments, a new set of tools for merchants to simply and instantly accept 99 different digital currencies from any app or wallet. Flexa...Read More
Checkers and Rally’s Implement AI TechnologyCheckers & Rally’s announced its latest drive-thru innovation: AI-driven automated voice-ordering. With the backdrop of the labor crisis, the move positions Checkers & Rally’s...Read More
DoorDash is partnering with SpartanNash to offer on-demand grocery delivery from more than 100 SpartanNash owned stores including Family Fare, Martin’s Super Markets and more. The partnership will also include the opportunity for SpartanNash...Read More
While American casual dining restaurant Ruby Tuesday recently turned fifty, middle-age is not slowing it down. In fact, the brand is as relevant as ever with customer sweepstakes, exciting brand partnerships and the rollout of a new loyalty...Read More
With evolving customer expectations of how data is collected and used, customer data platforms (CDP) are playing a key role in the future of customer experience and data management. Businesses are gaining access to more and more data, whether that...Read More
Nepal Airlines Adds New Technology Partner HititNepal Airlines recently partnered with Hitit’s passenger service system solutions to realize its digital transformation. Hitit provides Nepal Airlines a flexible airline PSS solution with its...Read More
Peloton has announced a brand refresh and new creative platform focused on motivation. This brand refresh features Peloton's first-ever tagline - Motivation That Moves You - and is being expressed in a new campaign that features its...Read More
What makes customers truly loyal? The key lies not in sales and discounts, but in customer satisfaction and long-term engagement. According to Salesforce, 91% of customers say they’re more likely to make another purchase after a...Read More
Dani Simpson is the Chief Marketing Officer of Blue Apron, a national meal kit delivery company, founded in 2012, with headquarters in New York City.
Loyalty360 CEO Mark Johnson met with Dani Simpson to discuss the brand's newly revamped...Read More
Taco John’s Launches New Loyalty ProgramTaco John’s recently launched a new customer loyalty program. Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named &ldquo...Read More
Cathay Pacific Airways announced a partnership with Bilt Rewards customer loyalty program. Members of Bilt Rewards will be able to take their points earned on rent, new leases, and more and transfer them at a 1:1 ratio into Cathay Pacific Asia...Read More
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel as though they are playing a game as a way to motivate and encourage participation...Read More
Sweetgreen Introduces Digital-Only Pickup RestaurantSweetgreen fast-casual salad restaurant is piloting a new digital-only pickup location in Washington, D.C., The Sweetgreen Pickup Kitchen. The new unit will not have an inside dining area or...Read More
MSC Cruises is revamping its MSC Voyagers Club loyalty program with a range of new benefits.
The new Voyagers Exclusives feature offers savings for members, all of whom will automatically receive a minimum discount of five percent for any cruise...Read More
Diversity has always been an important part of the European identity, and it’s no different for the loyalty market either. However, old retention and acquisition strategies are no longer as effective as they used to be. As such, loyalty...Read More
The COVID-19 pandemic has impacted everyone and all businesses in the past two-plus years. One segment that has become more relevant to consumers during this time has been pharmacies. Consumers have reshaped their relationships with...Read More
Caesars Named Official Casino Partner of Chicago White SoxCaesars Entertainment and the Chicago White Sox announced a partnership to make Caesars Entertainment the Exclusive Casino Partner and to name Caesars Sportsbook an Official Sports Betting...Read More
Home.com is awarding a select number of consumers with a custom, animated NFT, or non-fungible token, of the special home in their lives, and is the first home buying resource to offer a crypto home memento.
Consumers have the chance to secure a...Read More
Loyalty360 is excited to share the May 2022 issue of our Loyalty Management Digital Magazine is now live!
The magazine is available to read online in a digital format, allowing you to easily navigate Loyalty360 Exclusives, Brand Features,...Read More
It’s no secret: COVID-19 (aka coronavirus) has disrupted lives, livelihoods, communities, and businesses across the globe. With business storefronts temporarily shut down, 7.14 million Americans filing for unemployment, and the...Read More
Caesars Donates $3.3 Million to Non-ProfitsCaesars Entertainment has donated $3.3 million to dozens of national and local non-profit organizations through the company's corporate giving platform, the Caesars Foundation...Read More
Foot Locker and adidas announced a new partnership that will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises...Read More
Iris has been appointed as the global lead strategic and creative agency for beer brand Grolsch.The agency will be tasked with reigniting the brand and asserting it as a global beer icon. Iris’ remit is fully integrated, spanning from...Read More
As everyone enjoys the early days of spring amid falling COVID-19 numbers, we wanted to learn how consumers are feeling about shopping for Mother’s Day (May 8) this year. Last year global spending for Mother’s Day was...Read More
Starbucks Announces Launch of NFT Loyalty ProgramStarbucks announced its plan to create a series of branded NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks. The plan...Read More
Charlotte FC and Ally today announced a new focus on eSports as they expand their collaboration to include Charlotte FC’s first-ever eMLS athlete Khaled Ali.
Ally will deepen their commitment to the Club and its fans with their...Read More
Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering.CHALLENGEA national Client with a membership-based program wanted to reduce churn and...Read More
Southeastern Grocers Partners with Animal RescuesSoutheastern Grocers Inc. is raising support for local animal rescues and shelters through its Community Bag program in honor of National Pet Month. Customers can purchase a new reusable community...Read More
Grubhub announced it will be offering a corporate pay card to increase order flexibility for in-office and at-home employees. The new Grubhub Pay Card will allow employees working for companies that have a Grubhub corporate account to order on and...Read More
Brierley, a well-known supplier partner in the customer loyalty industry, recently named Bill Swift to the role of Chief Executive Officer. With a strong background in coding and tech, most recently as the Chief Technology Officer of Brierley...Read More
If any of you already watched ‘Ready Player One’, then buckle up because we are about to make the science-fiction of this movie a reality. The Metaverse has been a hot topic in the recent months since Facebook or rather Meta, announced...Read More
Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Johnson met with Bryce Boothby to discuss the...Read More
Dick’s Partners With Out&Back to Launch Resale ProgramDick’s Sporting Goods recently partnered with Out&Back to launch a resale program. Out&Back is an online platform that buys and sells new and used outdoor and adventure...Read More
With the support of former Taco Bell team member and Chief Impact Officer Lil Nas X, Taco Bell, the Taco Bell Foundation and Ashoka are launching the Ambition Accelerator, a new program specifically designed to help young people seeking to...Read More
Some say you shouldn’t compare yourself to others. This may be true in your personal life, but when it comes to your business, if you don’t know where you stand, how can you begin to get better?Brands that are unclear about what their...Read More
Wendy’s Advances Corporate Responsibility CommitmentsWendy’s released its 2021 Corporate Responsibility report, announcing its newly formalized Diversity, Equity and Inclusion goals and shares progress. In the report, the Company also...Read More
Wyndham Hotels & Resorts has unveiled results from a new consumer study, indicating strong interest in all-inclusive resorts from travelers. The survey shows that 75% of travelers believe the best way to travel is to book an all-inclusive trip...Read More
Chris Galloway, EVP Strategy and Design, for Brandmovers, will be hosting a webinar on May 10th, to discuss the importance of dynamic segmentation and its impacts on customer engagement.
Brandmovers is a marketing tech agency that helps customers...Read More
While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More
It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy.It takes hard work and persistence to develop a brand worthy of devotion, that drives lasting loyalty...Read More
Felipe Avila is the VP of Marketing at The Container Store, an American retail chain specializing in storage solutions and custom closets with headquarters in Coppell, Texas.
Loyalty360 CEO Mark Johnson met with Avila to discuss the...Read More
Shell Fuel Rewards Adds Partners Bank of America and Advance Auto PartsPDI has added Bank of America and Advance Auto Parts to the Shell Fuel Rewards program. They join existing brands such as T-Mobile, AAA, Stop and Shop, Giant, Dunkin', and...Read More
Kohl’s announced the nationwide rollout of its new Kohl’s Rewards program enhancement that will offer all Rewards members an elevated earn rate of 7.5% Kohl’s Rewards on every purchase on their Kohl’s Card. Kohl’s...Read More
Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands. Instead, intermediaries (such as ...Read More
Air Canada and Starbucks Partner to Share Points
Air Canada Aeroplan members are now able to directly convert Aeroplan points to Starbucks Stars to redeem for Starbucks coffee, food items and more. Once the accounts are linked, Points to Stars...Read More
Jamba is adding more perks to its Jamba Rewards loyalty program with new, exclusive offers, more ways to order, and a new sweepstakes.
Jamba Rewards members can enjoy an exclusive offer for a select $5 medium smoothie at every...Read More
Services & Benefits That Build Employee Loyalty and Customer SatisfactionSmart companies understand that keeping both employees and customers happy are key to overall business success.Positive employee experiences are deeply connected to...Read More
Marketers are challenged today to deliver amazing digital experiences. The bar has been set by companies like Chewy, Etsy, USAA, and Costco (all in the top 5% of the Forrester CX Index 2021). To create these experiences, you need technology that...Read More
Au Bon Pain Engages Employees with Sandwich ContestAu Bon Pain launched a “Sandwich Madness” contest, which engaged employees to submit a sandwich recipe using only existing ingredients. The winners — The Ranchero Wrap and The...Read More
Caesars Entertainment has partnered with Bread Financial to release the new Caesars Rewards Visa card. New and existing Caesars Rewards members will earn not just Reward Credits but also have the opportunity to raise their Tier Status with every...Read More
Elevate your financial services travel rewards program Give your customers the rewards options they want and a complete travel loyalty experience from the get-go. Download this use case to learn how arrivia’s travel...Read More
Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out and what’s new to implement into your...Read More
McDonald’s isn’t the world’s largest restaurant chain by accident. Serving over 69 million customers a day in over 100 countries across nearly 38,000 locations takes a highly synergized approach.
The training efforts pay off...Read More
Accor and Fever Partner to Expand ALL Loyalty BenefitsAccor and Fever announced a partnership to broaden the range of digital services provided to ALL-Accor Live Limitless members, including immersive exhibitions, interactive theater and festivals...Read More
To recognize Earth Day, Sam's Club and Synchrony announced a reward on the Sam’s Club Mastercard that provides additional value for cardholders when charging an electric vehicle (EV).
Members with a Sam's Club Mastercard...Read More
Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More
Although Mother’s Day is less than two months away, there are things your brand can do to spark customer engagement and capture those special moments. Offering an incentive appeals to consumer emotion and can positively impact customer...Read More
Snooze Launches New Loyalty ProgramSnooze announced the launch of its new customer loyalty program, MySnooze Bennyfits. The new three-tiered program offers benefits beyond free menu items.
Rewards include free food and drinks, as well as priority...Read More
Courtyard by Marriott will host an exclusive "Bistro & Banter" live event open to NFL fans the night before the 2022 NFL Draft kicks off in Las Vegas, featuring stories told by NFL players Matthew Stafford and Aidan Hutchinson.
By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More
Chad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee.
Loyalty360 CEO Mark Johnson met with Crawford to discuss the...Read More
1-800-Flowers Creates NFTs to Celebrate Mother’s Day
1-800-Flowers.com has made its initial foray into NFTs with two exclusive collections this Mother’s Day. The “Moms Run the World” collection includes 1,800...Read More
InterContinental Hotels Group (IHG) announced the revamping its loyalty program. Changes included a new tier-and-bonus-point-earning structure and options to pick bonuses.
“We’ve transformed the benefits for our members in a way we...Read More
We get it. The idea of building an online community can feel daunting. Hear us out, though: The benefits of an online brand community are numerous, and the ROI from a thriving community is unmatched. You’re also not...Read More
Are you making the most of customer data in your marketing strategies? This step-by-step guide provides a how-to for leveraging customer data to achieve more effective:Customer acquisition strategiesCustomer reactivation strategiesCustomer...Read More
Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D...Read More
AARP Launches Resources to Protect Veterans from Fraud
AARP launched the AARP Veterans Fraud Center, a new online education and resource center to help protect veterans, service members and their families against fraud. Free resources...Read More
Best Buy recently launched a recycling service to pick up old tech directly from customers’ homes for safe and responsible recycling. Anyone in the U.S. can request pickup and recycling for old electronics, including everything from laptops...Read More
Forty-five percent of consumers have made a first-time purchase because of participating in a sweepstakes campaign. And 72% of consumers would share personal information to participate in a sweepstakes. These statistics show...Read More
The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long...Read More
Wegman’s Switches to Eco-Friendly Bag ChoicesWegman’s grocery stores announced it plans to no longer offer single-use plastic bags by the end of this year and will start charging five cents per bag to encourage customers to switch to...Read More
Anheuser-Busch is uniting its sports team partners – including Major League Baseball and the National Football League – to launch the National Recycling League: a new, multi-sports league coalition aiming to reduce waste on game...Read More
Brands have access to more customer data than ever before, but that data remains nothing more than zeroes and ones unless they have the proper tools to transform that data into useful information. Making a personalized offer to a customer is a...Read More
Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen partnerships also provide opportunities to align with...Read More
Claudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida.
Loyalty360 CEO Mark Johnson met with Infante to discuss the company&rsquo...Read More
Chili’s Expands Bear Robotics Assistant to 51 More UnitsChili’s Grill & Bar is expanding its test of Rita the Robot to 51 more restaurants. A test in 10 restaurants since October 2020 has helped the brand determine which roles the...Read More
Panera announced the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire...Read More
Customer loyalty programs are nothing new to grocery giant Kroger Company, having been in place now for decades. But today’s changing shopping landscape and demands for added convenience and faster service have advertisers searching for the...Read More
When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of this chain is the customer, who may have...Read More
For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning...Read More
Smoothie King Launches Subscription ServiceSmoothie King announced the launch of its new smoothie subscription, Nourish Daily, which allows guests to create custom smoothies in their kitchen. Nourish Daily focuses on offering options that...Read More
Mobil 1 motor oil is offering racing fans exclusive opportunities to experience NASCAR-sanctioned races throughout the 2022 NASCAR racing season, including free NASCAR audio content and access to in-car scanners at select races.
Zsuzsa Kecsmar is the Co-founder, CMO and Head of Partnerships at Antavo, an enterprise loyalty technology provider that builds loyalty programs for brands across various verticals, including retailers and shopping malls.
Loyalty360 CEO Mark...Read More
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B companies who deal with long buying cycles...Read More
Matthew Schaefer is the senior director of Strategy & Innovation at Cracker Barrel, an American chain of restaurant and gift stores with a Southern country theme.
Loyalty360 CEO Mark Johnson met with Matthew Schaefer to discuss the...Read More
Target Partners with ThredUp on Resale WebsiteTarget is bringing back secondhand sales through a partnership with ThredUp resale company.
The company launched a page on ThredUp’s website in late March that includes listings from Target...Read More
IHOP announced the opening of the brand’s first-ever loyalty program, the International Bank of Pancakes. The brand is kicking off the program with appearances by celebrities Niecy Nash, Emmitt Smith, Katelyn Ohashi and other social...Read More
What constitutes a loyal customer? Increased spend? Order frequency? Brand advocacy? While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from their favorite brands at least once a month...Read More
Applebee’s Expands Reach with DoorDash and Grubhub PartnershipsApplebee’s online-only restaurant, Cosmic Wings, partners with DoorDash and Grubhub to offer nationwide delivery of the brand’s wings, chicken tenders, fries, cheese...Read More
lululemon athletic apparel stores announced the nationwide expansion of lululemon Like New, the brand’s first trade-in and resale program. Starting on Earth Day, lululemon Like New will be available to all guests across the U.S. The program...Read More
Today’s loyalty programs go above and beyond a monetary reward and strive to create an emotional connection with their customer base. However, to develop long-lasting customer relationship, data – especially the right data – is...Read More
A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program...Read More
The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these...Read More
"The loyalty is there, it's our job not to screw it up" – Claudia Infante, Senior Vice-President of Revenue Strategy at Margaritaville
Margaritaville is more than a brand, it's a lifestyle. From the first chords of...Read More
TravelCenters of America Celebrates 50 Years with Loyalty Points GiveawayAs part of its 50th anniversary celebration, TravelCenters of America launched a promotion for its UltraONE loyalty members. The first 50 drivers to complete 50 fuel...Read More
Cinemark continues to build on its technological evolution and studio relationships to bring audiences engaging out-of-home experiences that complement Hollywood content. Cinemark is utilizing its technology to provide consumers with a wide array...Read More
Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and nearly half of a brand's revenue is created by only about 8% of their most loyal customers.As...Read More
Flexible teleworking options have been trending in the workplace for years now, and many experts predicted this perk will one day become obligatory for organizations that wish to remain face-to-face five days a week. The rapid global spread of...Read More
Southern Glazer’s Launches Vendor Inclusion ProgramSouthern Glazer’s Wine & Spirits announced the launch of its Vendor Inclusion Program (VIP), designed to develop, facilitate, and manage non-trade vendor diversity initiatives. The...Read More
The Kroger Co. and Bed Bath & Beyond Inc. announced the launch of the companies' e-commerce experience, with Bed Bath & Beyond and buybuy Baby selections now available on Kroger.com.
Stuart Aitken, Kroger's Senior Vice President...Read More
Curious to know more about who your customers are and where they’re at? They’re online, telling you all about themselves. Now more than ever, consumers want a unique experience as part of their customer journey. They expect ...Read More
West coast icon Carl's Jr. and its east coast counterpart, Hardee’s restaurants, are hallmarks of the American quick-service restaurant landscape, founded 80 and 60 years ago, respectively. These long-standing brands are known for...Read More
Club Wyndham Offers Exclusive Mother’s Day PackageClub Wyndham is offering 20% off select vacation club suites for Mother’s Day. Available for travel starting Mother’s Day Weekend (May 6 – 8), the Club Wyndham Mother&rsquo...Read More
Chipotle Mexican Grill announced it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox...Read More
Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the buying experience safe – from digital orders to...Read More
Smartpress Launches All-New Loyalty and Referral ProgramOnline printer Smartpress.com announced an all-new loyalty and referral program called Print Points.
Smartpress' program keeps things simple so their customers get the most benefit...Read More
JCPenney revealed its new “Shopping is Back!” integrated brand campaign in conjunction with the company’s 120th birthday.
The campaign includes a new look in stores and online, special sales promotions, plus extra bonus rewards...Read More
Today, brands seek to gain a deeper bond with their customer base, but the task can be overwhelming with so many competing brands.
Loyalty360 CEO, Mark Johnson, spoke with founder and CEO of Vesta, Susan Frech, about how communities can...Read More
Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank and direct-to-consumer lending business.
Loyalty360 CEO Mark Johnson met with Beth Johnson to discuss the challenges and opportunities in the...Read More
You’ve seen them around. You’ve been invited to them. Maybe you’re a part of one right now. We’re talking about an online community.Online communities are a valuable tool in a marketer’s arsenal. The question is:...Read More
L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for CustomersL’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate...Read More
First Response has launched The Pregnancy Hub by First Response, an online community for those on journeys to pregnancy and motherhood. Community members of The Pregnancy Hub will have free access to resources and advice, an opportunity...Read More
The continually growing customer loyalty landscape demands unique strategies for brands to stand out among the competition. For one company, they return to the root of loyalty: superior customer service.
Loyalty360 CEO, Mark Johnson...Read More
Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than acquiring new customers. Holding onto existing...Read More
Arena Flowers Partners with poq to Launch New Mobile AppUK-based Arena Flowers launched a new mobile app using platform provider poq's composable commerce stack.The app offers customers frictionless commerce journeys and an improved...Read More
Food Lion grocers’ charity, Food Lion Feeds, held its annual Orange Bag campaign to provide 1.6 million meals to feed food-insecure neighbors.
Customers purchased specially marked Food Lion Feeds orange bags or made a cash donation at the...Read More
It costs five times more to acquire a new customer than it does to retain an existing one. Yes, you read that correctly. Customer retention and loyalty are key to an effective revenue strategy. So why do companies spend so much of their time...Read More
You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program. Still, you may be asking yourself (or maybe your CFO is asking), what is my program truly contributing...Read More
Wendy’s to Open Virtual-Reality Restaurant WendyverseWendy’s is teaming with Meta’s Horizon Worlds to open its first virtual-reality Wendyverse restaurant. Its first virtual-reality location would give users new opportunities to...Read More
Vehicle history company Bumper.com announced the launch of an all-new rewards program, Bumper Rewards.
With the launch of Bumper Rewards, users will immediately have the ability to take advantage of exclusive savings and discounts from an initial...Read More
As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More
Consumers Have Too Many Choices and Too Little TimeConsumers loyalty is no longer assured, as shoppers have an infinite number of choices and their traditional shopping habits have been disrupted by COVID. Brands that find ways to make...Read More
Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers for desired engagement. The most significant benefits of loyalty programs include increased brand consideration, deepened...Read More
Albertsons Expands Affordable Access to Millions of CustomersAlbertsons customers can now use supplemental benefits in the company’s stores. The new program provides access to customers using pre-paid cards funded by Medicare Advantage plans...Read More
The Container Store launched its new loyalty program, Organized Insider, along with a new mobile app. Both initiatives will help the retailer engage with existing customers and attract new ones.
Organized Insider is a tier-based loyalty...Read More
Quiznos Launches Redesign of “Toasty Points” Rewards ProgramQuiznos announced the launch of their redesigned “Toasty Points” rewards program which is available online and via the new Quiznos app.
Through the Toasty Points...Read More
In celebration of Ruby Tuesday turning 50, the restaurant is offering guest discounts and a chance to win $500,000, free food and gift cards. As part of the birthday celebration, guests can also try a new birthday cake dessert made especially for...Read More
Quick-to-market promotions help brands be in the moment with their loyal customers. These incentivized engagement solutions often coincide with specific current events or special brand occasions. Incentive-based programs such as...Read More
Citizens Financial is a full-service bank with branches in eleven states in the northeast and national direct-to-consumer lending businesses. Servicing retail customers, plus small, medium and large corporate businesses, Citizens offers a robust...Read More
No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like demographics and interests. Better...Read More
American Express Focuses on Customer Experience with App RedesignAmerican Express is evolving its app experience for consumers. The company is looking to provide a seamless, intuitive experience that melds its banking and credit card products into...Read More
bp and Uber are announcing a new global strategic delivery partnership to reach more consumers across the world. Together, the partners will offer a range of convenience products from select retail locations.
bp is the first convenience retailer...Read More
There is a growing trend in customer loyalty programs to deliver more personalization and customized programs, but how important is that customization to the end consumer?
Loyalty360 CEO Mark Johnson spoke with Chief Marketing Officer of Redpoint...Read More
Velvet Taco Debuts Loyalty App and Launches MerchandiseOn the heels of debuting their new loyalty app, emerging brand Velvet Taco has also debuted a new merchandise line of clothing and accessories.
The line will be available exclusively on...Read More
Taco Del Mar announced today the launch of its new rewards program and loyalty app as a way to drive brand loyalty with customer rewards. Taco Del Mar’s new “Rippin’ Rewards” program encourages brand loyalty with its tier...Read More
Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer experience—and prioritize investments and actions...Read More
JetBlue and American Introduce Enhanced Loyalty Member RewardsJetBlue and American Airlines announced new perks for TrueBlue Mosaic and AAdvantage loyalty status members when traveling on either airline. It is the latest round of customer...Read More
Chipotle Mexican Grill announced it is relaunching Guac Mode, an exclusive benefit for Chipotle Rewards members that unlocks access to surprise free guac rewards throughout the year, to celebrate the three-year anniversary of the Chipotle Rewards...Read More
Visual marketing materials like in-store signage play a critical role in shaping customers’ buying decisions, so having the right signs at the right time is crucial. Signage that has been on display for months on end will become like white...Read More
According to research by Salesforce, 73% of customers say one extraordinary experience with one company raises their expectations for engagement with other companies. The same report also shows 54% of customers believe companies need to ...Read More
Southwest Airlines Boost Revenue with New Ticket TypeSouthwest Airlines announced the launch of new type of ticket with some additional perks to boost revenue and appeal to business travelers.
The new ticket option will rank above Southwest&rsquo...Read More
The Fresh Market announced the company’s first loyalty program in the company’s 40-year history. Membership perks of The Ultimate Loyalty ExperienceSM include exclusive savings on products, rewards and a free slice of birthday...Read More
Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More
Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.And yet, the pandemic has prompted many employees to reassess what is most important to them. What do people truly value:...Read More
Sweetgreen Opens Pilot “Sweetlane” Drive-Thru ConceptSweetgreen restaurant brand announced that it will be opening its first “sweetlane” concept in Schaumburg, IL. The new pilot restaurant will feature the addition of its...Read More
Hardee's and Carl's Jr. announced the debut of My Rewards, a new loyalty program available through its recently launched brand. The program is available nationally at participating Hardee's and Carl's Jr. restaurants.
Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study, “members of loyalty programs generate between 12 to 18% [higher] incremental revenue growth per year...Read More
Sephora Adds Mobile Payment TechnologySephora stores will utilize FreedomPay mobile POS technology in 500 U.S. locations as the beauty retailer continues to add to its digital offerings both in-store and online.
Customers may choose...Read More
WWE and Nextbite virtual restaurants have partnered to launch a WWE-themed, delivery-only restaurant in the Dallas area in anticipation of WrestleMania 38.
The delivery-only restaurant, named WWE Smackadillas, is available via DoorDash,...Read More
Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat buyers of their products. After developing a loyalty program for customers the last thing brands want...Read More
McDonalds Brings Back Szechuan Sauce as Mobile App ExclusiveMcDonald's is bringing back its limited-run Szechuan Sauce as an exclusive item for mobile app orders,
McDonald’s has only sold Szechuan Sauce three times previously, once...Read More
Greater Washington, D.C. regional grocery chain Giant Food announced that its Giant Pickup service is now free and available same-day within four hours of purchase at all 159 Giant Pickup locations.
The company continues to invest in...Read More
The unprecedented global COVID pandemic has left virtually no aspect of life untouched. Indeed, much has been irreversibly altered, and the fraud landscape is no exception. We certainly didn’t need fraud matters exacerbated, but...Read More
You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing...Read More
When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days is the customer lifetime value (LTV), which...Read More
SpartanNash Foundation Raises $180,000 for Habitat for HumanityFood solutions company SpartanNash recently held a fundraising campaign benefiting Habitat for Humanity. Donations totaling $180,000 will help individuals and families in eight Midwest...Read More
Sixty years ago, Glen Bell opened the first Taco Bell in Downey, California, a small taco stand inspired by a local Mexican restaurant that crafted a version of the hard shell tacos known today.
"I could not be more proud of...Read More
A retailer can have the best customer loyalty program in place, but it will not be successful without the support of the brand’s employees. Employee engagement is crucial to executing an effective customer loyalty program. Loyalty360 spoke...Read More
For any size of brand, working at any scale, personalization is table stakes. And that doesn’t just mean a name in an email. Personalization should reflect what you know about your customers, and this should be present across any...Read More
PokerStars launches rewards program in the United StatesPokerStars announced that its rewards program, PokerStars Rewards, has officially launched in the United States and is available in Pennsylvania, New Jersey and Michigan.
Players can earn up...Read More
Kohl's and Capital One announced a multi-year extension of their credit card program agreement. This is the second contract extension since 2014.
The contract extension with Kohl's enables consumers to have expanded buying power. Kohl'...Read More
Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.Why Retail Needs a HeroThe...Read More
BP Announces New Initiatives to Respond to Consumer Trendsbp has unveiled a series of new initiatives for innovating the future of fuel and convenience stations to respond to consumer trends and reimagine the consumer experience. Improvements...Read More
Huntington National Bank, a $174 billion asset regional bank holding company headquartered in Columbus, Ohio, announced the latest addition to its consumer credit card lineup, the Cashback Credit Card.
The new card allows...Read More
Customer loyalty is one of the most widely talked about topics today, and for good reason. When it comes to where to buy products or services, your customers have unlimited choices at their fingertips. It’s tougher than ever to acquire...Read More
In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens” around data, consumer packaged goods (CPG...Read More
HSBC Enters the Metaverse Through Partnership with The SandboxHSBC and The Sandbox have announced a new partnership that will open up a host of opportunities for virtual communities worldwide to engage with global financial services providers and...Read More
Tractor Supply Company, a U.S.-based rural lifestyle retailer, has announced the Build a Better Backyard Sweepstakes, an exclusive opportunity for Neighbor's Club members to win over $20,000 in prizes to outfit the ultimate backyard.
A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big questions and even bigger implications for sales...Read More
Sam's Club Announces Sam's Cash, Combines Previous Member Reward Programs
Sam's Club has combined its previous member rewards programs—Sam's Club Mastercard Cash Back Rewards and Plus Cash Rewards—into one platform...Read More
MetLife Pet Insurance is introducing a new rewards program to provide pet parents access to discounts and offers on pet care essentials. According to research from MetLife and OnePoll, pet parents spend more than $4,500 annually on pet care. The...Read More
AARP Expands Member Benefits, Introduces Partnerships with IHG Hotels & Resorts and Moe's Southwest GrillAARP members can now take advantage of savings benefits that are available from two new providers, IHG Hotels & Resorts and Moe...Read More
Taking the customer and shopping experience to the next level, Red Wing Shoe Company has launched an AI-driven Ultimate Fit Experience for customers across all 500+ retail stores. Red Wing's priority has always been to provide the...Read More
Some media pundits forecasted that a new ‘Roaring 20s’ with a sustained consumer spending boom and ‘party’ mentality lay ahead once we emerged from Covid. However, the only roar so far is that of rising inflation...Read More
As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty programs profit from customers who redeem their points...Read More
What do today's consumers want – and need - when it comes to travel? Answering this question is a challenge at the best of times, let alone during a global pandemic. Regardless of market conditions, however, travel marketers must rise to...Read More
Miranda Lambert's MuttNation & Tractor Supply Co. Partner to Donate Over $250,000 to Animal Shelters
Miranda Lambert's MuttNation Foundation and Tractor Supply Company have teamed up to donate more than $250,000 to animal shelters...Read More
Same-day shopping and delivery company, Shipt and beauty retailer Sephora have announced a new partnership, bringing a wide range of beauty and wellness products to the doorsteps of customers in as soon as an hour.
To celebrate the latest...Read More
Customer loyalty can be measured in many ways. By transactions, brand engagement, advocacy, social media sharing, or through unique experiences. But loyalty isn’t earned overnight, so it’s important for brands to nurture their...Read More
7-Eleven Rewards Members and 7NOW Delivery Shoppers Can Celebrate Pi Day with $3.14 Whole Pizzas7-Eleven is bringing back its $3.14 pizza deal in celebration of everyone's favorite math holiday, Pi Day. On Monday, March 14th, aka 3/14...Read More
The Home Depot is launching a series of virtual workshops designed to help Pro contractors manage and grow their businesses. The brand is hosting free, interactive live streams offering expert lessons taught by industry experts. The workshops...Read More
Get into the minds of your customers.Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs' success is due to the unique value...Read More
When I’m meeting with prospective customers who are exploring their cybersecurity options, they often begin the conversation by asking how much they need to do to become compliant. Especially in the QSR industry, that question typically...Read More
IHOP Launches a New Loyalty Program, International Bank of Pancakes
IHOP is the latest restaurant chain to upgrade its loyalty program. The brand has officially launched its “International Bank of Pancakes,” offering guests the...Read More
Pilot Company has announced a $1 billion initiative focused on upgrading the customer experience and equipping its stores for the future of travel. The three-year project, called New Horizons, marks the company's largest investment in store...Read More
What is brand advocacy? Simply put, brand advocacy is a fancy term for good ol word-of-mouth. When you have a cohort of satisfied consumers advocating for other consumers to buy your product or service, you’ve got brand advocacy. These...Read More
Great Clip Celebrates “Hockey Hair” With Interactive Content and Fan Giveaways, Including VIP NHL Experiences
Great Clips®, the Official Hair Salon of the NHL, has launched a new interactive microsite designed to celebrate...Read More
Papa Johns has introduced its first collection of NFTs, also known as non-fungible tokens, as part of the metaverse's biggest global NFT giveaway.
The NFTs also feature in the second release of Papa Johns' Papa X Cheddar marketing...Read More
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies have to understand different elements such as how customers use their products, where they...Read More
DoorDash and Payfare Announce Exclusive Cash Back Rewards with DasherDirectDoorDash and Payfare have launched an exclusive expanded rewards program for Dashers across the United States. Now, DasherDirect cardholders can enjoy new savings...Read More
Comcast has officially introduced its Xfinity Rewards program for customers across the country. Xfinity Rewards was built around a simple idea: to give back to customers, just for being a customer, through unique and unforgettable experiences that...Read More
You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no. Most business leaders would agree that trust in all its forms — physical, digital...Read More
Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data printing, though, or even if you...Read More
Shake Shack Tests Bitcoin Rewards to Lure Younger Consumers
Shake Shack is offering the cryptocurrency bitcoin as a reward for purchases made at the burger chain using Cash App, a digital wallet offered by Block Inc.
Customers will receive 15...Read More
For customers regularly shopping and fulfilling prescriptions at Rite Aid, their trips are about to become more rewarding. Rite Aid has announced the launch of Rite Aid Rewards, a new customer loyalty program that makes it easier for more...Read More
Wyndham Rewards Celebrates Members with a Month of Stackable DealsWyndham Rewards announced the return of "Member Month," a month-long celebration of Wyndham Rewards members featuring five weeks of exciting deals and discounts, available...Read More
For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing how members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier...Read More
B2B brands are not held up as marketing innovators as much as they should be. It is B2B brands who are embracing and driving forward the strategic idea of being a ‘Participation Brand’.What’s that? Quite simply it means a brand...Read More
Break through a crowded market with tips for creating an innovative program.
Loyalty programs have been around for decades, permeating almost every consumer sector. In fact, brands that do not offer programs now stand out more than those that do....Read More
Hot Topic Launches Fandom-Inspired Live Shopping Events Among Many Digital-First Marketing Initiatives For 2022
Hot Topic has announced the launch of livestreaming shopping events for its brands Hot Topic, BoxLunch, and Her Universe as part of...Read More
American Eagle Outfitters has announced the launch of the American Eagle (AE) brand's Spring '22 Members Always campaign. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician...Read More
Ask 10 marketers to tell you how they calculate customer lifetime value (CLV), and you'll likely get 10 different answers. It's a tricky metric to assess, even though at its core, it's a simple equation: CLV is the sum of each customer...Read More
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More
Warby Parker Celebrates Over 10 Million Pairs of Glasses Distributed Through its Buy a Pair, Give a Pair Program
Warby Parker, a direct-to-consumer lifestyle brand focused on vision for all, announced that more than 10 million pairs of...Read More
American Airlines has announced the relaunch of its AAdvantage® program, designed to reward members with enhanced benefits, more ways to earn status, ways to unlock a world-class customer experience.
At the center of the program is Loyalty...Read More
The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More
What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. Let’s define this technology and work...Read More
Caesars Sportsbook Partners with the Cleveland Cavaliers, Offering VIP Experiences for Members and MoreCaesars Entertainment has announced a multi-year partnership with the Cleveland Cavaliers to make Caesars Sportsbook an "Official Sports...Read More
As homeowners continue to invest in home improvement, Lowe's has unveiled DIY-U by Lowe's – an innovative new DIY ecosystem that brings live, on-demand, and home improvement skill-building into a modern and personalized era...Read More
How do brands drive customer loyalty and engagement? By consistently delivering outstanding service that customers expect and by understanding their intent. Implementing dedicated member engagement groups, integrating new listening posts like...Read More
Shipt Increases Nationwide Reach with New Walgreens and 7-Eleven Launches
Same-day delivery company Shipt has added two new retailers that boost the number of store locations available on Shipt's marketplace by more than 40 percent. Now on...Read More
Food Lion is helping to provide 246,000 meals – three meals for a full day of nourishment on behalf of each of its 82,000 associates – to thank associates for their ongoing commitment to help nourish neighbors in the towns and cities...Read More
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More
With a large population of part-time workers, multiple remote sites, and a high number of payment transactions processed each day, the QSR industry presents a target-rich environment for cybercriminals. Unfortunately, just like many other highly...Read More
Wawa Launches 'Catering to Our Communities' Initiative to Recognize Unsung Heroes
Wawa seeks to recognize outstanding individuals through its Catering to Our Communities initiative, which will honor unsung heroes on March 4, National...Read More
Cracker Barrel Old Country Store® is proud to announce its breakfast-all-day, delivery-forward brand, The Pancake Kitchen by Cracker Barrel, which will expand to operate out of nearly 100 more Cracker Barrel locations in 2022, bringing the...Read More
Using Flexa, Regal patrons can buy tickets and concessions today using dozens of digital currencies at over 500 theatres.NEW YORK — Regal, a subsidiary of Cineworld Group and the operator of one of the largest and most...Read More
Natural Grocers Celebrates its Texas Customers and Producers on Texas Independence Day
"Friendship" is the official motto of the "Lone Star State," and Natural Grocers looks forward to celebrating its friendship with...Read More
Westgate Resorts announced the launch of its first-ever loyalty program, the World of Westgate, offering benefits to both timeshare Owners and guests. The program includes five tiers that offer extensive benefits, experiences, and privileges...Read More
When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more active customer. A very important aspect is to make sure that your re-engagement tactics are...Read More
DoorDash's Online Ordering Product Integrates with Google, Enabling Restaurants to Develop Digital Presence
DoorDash launched Storefront, a customizable and commission-free online ordering product which enables restaurants to develop their...Read More
Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More
Wrangler is kicking off its 75th anniversary focused on the next frontier, the metaverse, with uncompromising dedication to authenticity and timeless design. In celebration of its partnership with Grammy award-winning recording artist Leon Bridges...Read More
Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.
Why Retail Needs a...Read More
Klarna Fuels Global Expansion with the Launch of Rewards Program and Pay Now in Nine New Markets
Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, has...Read More
The Kraft Heinz Company and Google have announced a new, multi-year strategic partnership to strengthen Kraft Heinz's hyper-focus on understanding its consumers and offering them the products, experiences, and news they want most. From...Read More
It’s critical that brands measure how valuable their loyal customers are, but this can be a challenge. Measuring purchase data is easy to do: AOV, frequency, and yearly transactions. In that sense, brands can measure the success of...Read More
Albertsons, DoorDash Roll Out Express Grocery Delivery ServiceAlbertsons Cos. and on-demand delivery platform DoorDash have introduced express grocery delivery. This new service offers consumers faster and more convenient delivery of fresh...Read More
Nintendo fans in the United States and Canada can now access the new My Nintendo Store. Customers can shop for their favorite physical and digital games, hardware, merchandise, exclusive products, and more at this new online shopping destination.
Alaska Airlines Debuts Subscription Model for Flights
This week, Alaska Airlines began selling pay-as-you-go flight passes in a move that hops on the popularity of the subscription model. Travelers who agree to pay a monthly fee will receive...Read More
QDOBA has announced a series of enhancements to its popular QDOBA Rewards program, making it easier to earn free food fast. Upon joining the revamped program, all members will earn one (1) point for every $1 spent and a free entrée with just 125...Read More
New Year’s resolutions are as much a part of the annual holiday as the Times Square ball drop. And while the change of the calendar spurs people to set resolutions and start new habits, they’re difficult to keep. In fact, according to...Read More
Grubhub Launches Grubhub Goods Brand Nationwide in Collaboration with 7-Eleven
Grubhub, a leading U.S. food-ordering and delivery marketplace, announced the national availability of its branded convenience concept, Grubhub Goods. Grubhub now...Read More
David's Bridal, the nation's leading bridal and special occasion authority, announced its Diamond Loyalty Program, a free points-based rewards program by David's Bridal launched 14 months ago, has garnered incredible traction topping...Read More
Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don’t get us wrong – it is possible, but...Read More
Ace Handyman Services and Dispatch Partner for "Local Hardware Store" Customer Experience
Dispatch – a software platform for home service franchise businesses - has partnered with Ace Handyman Services to give customers Ace...Read More
Margaritaville, the global lifestyle brand synonymous with fun and escapism, announces their brand-new hospitality customer loyalty program, Margaritaville Perks. With no points, levels to reach, or waiting for qualification, Margaritaville Perks...Read More
Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR) and virtual reality (VR)—to increase consumer...Read More
Wetzel's Pretzels Teams Up with Macy's, Opens In-Store Kiosk
Wetzel's Pretzels — the 350-unit pretzel chain with locations mainly in California and Arizona — is expanding its store prototype horizons with a partnership...Read More
Global smoothie brand, Smoothie King, has announced it is rolling out a test of its new text-to-order platform in Chicago and Jacksonville, with the goal of offering a more modern guest experience while driving top-line digital sales for...Read More
Making the return to travel memorable and delivering on rising expectations post-pandemic
The pandemic forced brands to shift how they deliver products and services to customers, resulting in ever-increasing expectations for consumers on their...Read More
The Container Store to Launch a New Loyalty Program and Mobile AppThe Container Store customers will see a new loyalty program and mobile app in the retailer's coming quarter.
The new tier-based loyalty program is expected to launch at the...Read More
Today's marketplace is inundated with advertising, wild claims, and "deals," whether real or perceived. So, maintaining a loyal and lucrative customer base is becoming more and more difficult. According to a recent survey, only 34...Read More
As we look ahead at what to expect across the cybersecurity landscape in 2022, we’ll continue to see some familiar threats along with the escalation of those threats into something much more significant.Ransomware should remain at the top of...Read More
McDonald’s and Panera Bread File Trademarks for NFTs in the MetaverseMcDonald’s and Panera Bread have recently filed trademarks for a digital presence within the metaverse: the fully-realized virtual reality world that has been growing...Read More
The National Football League (NFL) and Roblox announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox...Read More
Investing in a customer experience management platform is a significant investment both financially and, if done correctly, in commitment of company logistics and personnel. To maximize your ROI and ensure your customer experience (CX) program has...Read More
Ascenda and Visa Launch New Customer Engagement Program to Drive Cross-Border Payments in ChinaAscenda and Visa have launched a brand-new customer engagement program to capture cross-border transactions and cultivate cardholder loyalty. The...Read More
This week, Cinemark has exciting news for movies fans. The theater chain has introduced a brand new all-inclusive digital pass for cinema’s biggest fans during its annual Oscar® Movie Week festival. In theatres from Monday, March 21...Read More
You’ll never hear me describe the fuel logistics industry as boring, and 2021 was no exception. In addition to facing all the ongoing pandemic-related impacts, labor shortages remained a big challenge for many businesses.So, what can we...Read More
As a brand that has brought memorable and exciting experiences to customers for 40+ years, 1-800-FLOWERS.COM is no stranger to innovation. The brand has transformed over its history - from one floral shop in New York City to a nationally-known e...Read More
New Orleans Pelicans Debut Branded Credit Card with CardlessThe New Orleans Pelicans have partnered with financial technology firm Cardless to create the team's first branded credit card. Cardless has previously made branded credit cards for...Read More
Credit One Bank and NASCAR have kicked off the 2022 racing season with the launch of a new credit card designed for the ultimate race fan, the Credit One Bank NASCAR American Express Card.
Credit One Bank and NASCAR, who recently extended their...Read More
7-Eleven Customers Rewarded with Free Pizza Through 7NOW Delivery
Free pizza?! Score! 7-Eleven is getting customers ready for this year's Big Game with a touchdown of a deal. On Sunday, February 13, customers are being rewarded...Read More
In a rapidly changing digital world, it can be a significant challenge for marketers to get their message across when every brand is trying to capture consumers’ limited attention. This challenge is only made more difficult by the need for...Read More
MarTech stacks can enhance customer experiences when strategically adopted, but a lack of focus and governance can lead to internal strife and customer churn.
As the age of digital continues to accelerate at a breakneck speed, it’s time for...Read More
Roaring high this 2022 is definitely the festive spirit of people celebrating the Lunar New Year (aka the Chinese New Year) across the world. After all this year is all about the year of the Tiger. Knowing that the past two years have...Read More
Ulta Beauty CEO Says Company Will Spend $50 Million On Diversity InitiativesUlta Beauty announced its latest diversity, equity, and inclusion commitments focusing on brand amplification, assortment growth, and equitable guest and associate...Read More
Instacart, a leading online grocery platform in North America, has announced a new collection of advertiser solutions, including brand pages and a suite of display products designed to maximize brand reach and consumer awareness for consumer...Read More
HelloFresh Announces First-Time NHL Partnerships with Nashville Predators, New York Islanders, and Los Angeles KingsHelloFresh has announced a partnership with the National Hockey League's Nashville Predators, New York Islanders, and Los...Read More
IHOP has announced its kick-off to the brand's first-ever "Month of Giving," which will culminate with the return of National Pancake Day on Tuesday, March 1, at participating restaurants nationwide. IHOP is making it the sweetest...Read More
When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021, marketers sensed seismic shifts burgeoning in the CPG industry. As much as the hike is owing to the rising...Read More
A gap exists between what consumers want from brands and how they feel those brands deliver. The missing piece is often simple—emotional connection. According to our Humanizing Loyalty Report, this is the most common key driver of...Read More
Now’s the time for loyalty marketers to take actionLast year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand. As 2021 continued, however, the Delta and...Read More
Accor Signs Loyalty Partnership with Sixt
Car rental company Sixt has signed a partnership with French hospitality giant Accor. The deal will provide additional attractive benefits for guests and employees of Accor – worldwide and free of...Read More
Lowe's makes every home improvement professional an "MVP" in a game-changing partnership that helps Pros succeed no matter their size: Introducing Lowe's MVPs Pro Rewards and Partnership Program.Lowe's MVPs Pro Rewards, now...Read More
A sense of community is a powerful feeling for people sharing any common bond. And the same is true for brand communities. If your brand instills a sense of community and exclusivity for your customers, chances are they will wind up...Read More
Domino's Offers Customers $3 Off Pizza Price for Skipping Delivery
Domino's has announced it will offer a $3 "tip" to customers who order their pizza online and choose carryout instead of delivery. That credit can only be used...Read More
Global health and wellness brand, GNC is taking its commitment to health and wellness on the road. With Pilot Flying J, the largest network of travel centers in North America, GNC is now providing five convenient, on-the-go GNC essentials at...Read More
Citi Retail Services and Brooks Brothers Extend Consumer Credit Card RelationshipBrooks Brothers and Citi Retail Services announced a multi-year extension of their consumer credit card relationship. The agreement helps to strengthen the bond...Read More
Panera announced it continues to transform the dining experience with the nationwide launch of Contactless Dine-In, a new feature in the Panera Mobile App that allows guests to order their favorite Panera meals on their own devices for plated dine...Read More
It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal spending levels, to make consumption choices based...Read More
While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits have changed immensely since the COVID pandemic hit. This new paradigm has motivated many companies to change...Read More
Giant Eagle Personalizes Loyalty Program Pittsburgh-based grocer Giant Eagle has signed a multi-year agreement to use the Eagle Eye AIR intelligent digital marketing platform. Giant Eagle seeks to facilitate a personalized loyalty platform at...Read More
Lowe's and Petco Health and Wellness Company announced a pilot store-in-store program that brings trusted products, services and expertise – for both home and pets – into one, convenient stop at select Lowe's locations. The...Read More
Leading organizations embrace change. They recognize and appreciate the value of a diverse workforce—creating employee experiences to fit the individual needs of employees.But those needs aren’t static. They&rsquo...Read More
All signs point to 2022 as being a critical year for fuel and convenience retailers to strengthen their relationships with consumers. To accomplish this, you’ll need to leverage a variety of new and emerging consumer engagement technologies....Read More
The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth.Much to naysayers’ chagrin, loyalty is a larger canvas for brands to reap benefits from...Read More
In 2020, we launched our first annual Generation Pay Report, which touched on evolving attitudes towards payments along generational lines. For 2021, we took a similar approach, surveying more than 4,000 consumers in five regions across 4...Read More
Sam’s Club Begins National Deployment of Automated Inventory Analytics RobotsSam’s Club announced the national, chain-wide rollout of Inventory Scan that will be added to their existing fleet of robotic scrubbers in partnership with...Read More
Southeastern Grocers, parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, has relaunched its Community Bag and Giving Tag Program with the debut of new, vibrant reusable bag designs to continue to empower...Read More
There isn’t a single marketing solution for every business, but powerful reporting can bridge knowledge gaps, inform goal success, and deliver measurable returns for your business.
In a previous post, "The future of...Read More
Here is a list of some incredible growth hacks and examples to increase your sales using AARRR Metrics framework. Keep your prospects excited throughout the funnel and acquire more customers. Let’s dig in some gold today!
Wyndham Hotels & Resorts "Women Own the Room" Program Welcomes First Franchisee Member
Wyndham Hotels & Resorts announced its first signed agreement as part of its innovative "Women Own the Room" program. The first...Read More
Taco Bell asked itself: Shouldn't the leaders in the Taco Bell system reflect the people who eat and work there? To break down potential barriers and further diversify its franchise system, Taco Bell announced that it is rolling out Taco Bell...Read More
Your customers spend more time online than ever. According to Pew Research, almost a third of adults say they are online almost constantly, flitting between devices throughout the day. Your customers, and your competitors' customers live in a...Read More
Business leaders continue to face tremendous uncertainty. As the new Omicron variant has shown, the pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. Border controls are...Read More
Sheetz Now Offers an Unlimited 'Fryz' Subscription Service
Sheetz has thrown its hat in the subscription service ring, and fries are the focus! Sheetz now offers a subscription service for fries through its app for $9.99 monthly...Read More
Red Lobster has announced a partnership with Make-A-Wish - the brand's first-ever national charity partner. The two organizations have shared values around the power of celebration and families and will work together to support Make-A-Wish'...Read More
To gain the loyalty of your customers, you may feel rewarding is your way out. However, if you start your reward point system with this notion, you are probably beginning on the wrong note.So, how do you retain customers? How do you gain...Read More
The Bizrate Insights team has exciting news! For the fourth year in a row, Bizrate Insights has been recognized as a leading vendor to the top 1000 ecommerce retailers in North America. Digital Commerce 360 recently released its annual report...Read More
Noodles & Company Furthers Its Sustainability Commitment with New Initiative
Noodles & Company, the national fast-casual brand serving globally-inspired noodle dishes made fresh to order, announced that it has partnered with Hoffmaster...Read More
While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers.
Emotional loyalty...Read More
The term “collaboration” is becoming as overused and generic as “innovation.” It’s no secret that remote and hybrid environments require more intentional approaches to encourage collaboration. Many of our...Read More
PrizeLogic, the leading incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, today announced the selection of Cloudflare to provide its industry leading bot management solutions for...Read More
Friendly's Dives into the Fast-Casual Market with Friendly's Café
The well-known Friendly's brand is diving into the fast-casual market. The brand shared that it is opening a scaled-down, limited-service location next month called...Read More
Instacart and Michaels have announced an expanded partnership to launch same-day delivery from more than 100 Michaels stores across Canada. As the first specialty arts and crafts retailer on the Instacart platform, customers can now shop from...Read More
Giant Food Incentivizes Employees to Stay Healthy with #HealthyAtWork Program
Giant Food is working to ensure the wellness of its employees through its #HealthyAtWork associate challenge. Initially launched in October 2020, the regional grocer...Read More
Rebag, a luxury e-commerce resale platform, had announced its first-ever loyalty program and the launch of Rebag Rewards. The multi-tiered loyalty program offers various incentives at different levels — Bronze, Silver, Gold, and Diamond...Read More
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not...Read More
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on paper. Positive numbers for new customers...Read More
“Handshakes have given way to fist bumps, and sanitizers have found residence with the humble pen in every pocket. And while the masks remain, the eyes still smile. On-ground events are back with a bang!”After almost 24 months of...Read More
Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful. While it can be tempting to dive right in...Read More
Club Wyndham Gives Travelers the Ultimate Girls' Getaway for 'Galentine's Day'
This Galentine's Day, Club Wyndham, the nation's largest vacation ownership club, is offering the ultimate package to bring girlfriends back...Read More
7-Eleven Delivery through the 7NOW app just got a reward-worthy upgrade that rounds out the brand's best-in-class delivery offerings. With the new 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on a...Read More
Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also...Read More
People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a natural fit for an online brand community.Offering...Read More
Newk's Eatery Hosts $10K Giveaway to Celebrate Rewards Program Launch
Newk's Eatery has exciting news for members with the launch of its first-ever loyalty program. Through March 6, guests who sign up for Newk's Rewards will be...Read More
Advance Auto Parts has partnered with Shell to provide savings on gas to motorists through Advance’s new Speed Perks Gas Rewards loyalty program.
The program and partnership make it simple for members to earn discounts. For every $50 spent...Read More
Start Growing Your Business with a Focus on Customer LoyaltyExisting customers can be the key to your company’s growth and profitability. Are you ready to boost your customer engagement by creating a new customer loyalty program or...Read More
Dutch Bros Loyalty Program Exceeds ExpectationsDutch Bros Coffee's Dutch Rewards program, launched in early 2021, has seen early success. The brand shared that the rewards program accounts for 60 percent of sales, and Dutch Bros' CFO...Read More
Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program is critical.Engaging members between...Read More
Even with global supply chain issues expected to continue into the new year, Adobe Analytics forecasts online holiday sales will top $200 billion for the first time, including $9.5 billion in Black Friday 2021 sales. We put together a list of...Read More
With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software.
And that is precisely what the...Read More
Virtual onboarding can be challenging but applying lean manufacturing principles can accelerate the ability of new hires to provide substantial value.
The pandemic has changed employee onboarding—particularly in the technology...Read More
At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to discuss how they have reimagined loyalty - going...Read More
Instacart Doubles Down on Its Ready-Made Meals Offering with New Hub and Faster Delivery
Instacart is introducing a new "Ready Meals" hub to make it easier for users to discover and order ready-made meals from grocery stores on its app....Read More
According to a press release, Hy-Vee, Inc. has announced the launch of its newest ship-to-home e-commerce site, WholeLotta Good. WholeLotta Good offers customers a full range of dietitian-approved health and specialty products that can be...Read More
Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious loneliness, and 65% of people who switched to...Read More
Sustainability has been increasingly top of mind for many organizations across all industries. Companies the world over have made commitments to meet decarbonization goals and are looking inward, reviewing their operations and processes all in a...Read More
Texas Roadhouse Modernizes Its Digital Dining and Guest Engagement ExperienceTexas Roadhouse announced that it has selected Sparkfly to power its next-gen offer management platform. By integrating the brand's point-of-sale systems with its...Read More
Avocados From Mexico (AFM) is headed back to the Big Game with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint during the most significant avocado occasion of the year. From the "House of...Read More