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When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others.
Luxury product makers invest significant funds to...Read More
You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you conducted a cross-functional journey mapping session...Read More
Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then ask them how many of those ideas have been...Read More
It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to conduct business at their own pace and preferred...Read More