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Lior Arussy


Rethink The Luxury Experience - The Premium is in People and Passion

  • November 01 2017
  • Resource: Loyalty Management

When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others. Luxury product makers invest significant funds to...Read More

Everyone Agrees, So Why Are We Not Customer Centric?

  • October 11 2017
  • Resource: Loyalty Today

You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you conducted a cross-functional journey mapping session...Read More

It’s Not a Lack of Data; It’s a Lack of Action. Rethinking Research

  • September 28 2017
  • Resource: Loyalty Today

Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then ask them how many of those ideas have been...Read More

Is Your Digital Presence Eroding Your Customer Value?

  • September 20 2017
  • Resource: Loyalty Today

It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to conduct business at their own pace and preferred...Read More