“Brands and marketers today have an amazing opportunity to strengthen customer relationships and drive greater engagement beyond spend,” says Geoff Smith, Chief Marketing Officer for CrowdTwist, a New York City-based provider of multichannel loyalty and engagement solutions. “While traditional loyalty programs focus on a so-called spend and get mentality, brands with more sophisticated, multichannel loyalty programs are building greater relationships with their customers through engagement that goes beyond the store walls.....