Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and last year the company launched its loyalty app. Rockin’ Rewards allows users to not only track and earn rewards, they also receive a free cup of queso when they sign up.
Loyalty360 talked to Dominic Losacco, VP of Marketing, Moe’s Southwest Grill, to learn more about the....