Loyalty360 BrandVision: New York Racing Association
  1. CRM (Customer Relationship)
  2. Customer Service / Satisfaction
LISTEN TO THIS ARTICLE
0:00 / 0:00

In this installment of Loyalty360 BrandVision, P. F. Wilson speaks to Lynn LaRocca, senior VP at the New York Racing Association, about how the organization leverages marketing technologies in a sport steeped in tradition.

 

Membership and Pricing

TRENDING

VIEW ALL

Videos and podcasts

VIEW ALL
Navigating Togetherness in a Post-Covid World
podcast

Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem

October 01,2026

Play Image

Leaders in Customer Loyalty: Brand Stories | How Weigel’s Still Finds New Ways to Engage with its Customers After 95 Years

September 24,2026

Play Image

Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience

September 10,2026

Membership and Pricing

WEBINARS

View All
Winning Gen Z Loyalty: How Leading Brands Are Evolving Customer Engagement for the Next Generation
Winning Gen Z Loyalty: How Leading Brands Are Evolving Customer Engagement for the Next Generation
How Frontline Employees Impact Customer Loyalty: Strengthening the Loyalty Loop
How Frontline Employees Impact Customer Loyalty: Strengthening the Loyalty Loop
The Loyalty Shift: Five Trends Redefining What It Takes to Win
The Loyalty Shift: Five Trends Redefining What It Takes to Win

Industry News

View All
4 Ways Small Businesses Can Create Spaces That Build Community and Customer Loyalty
Oct 07, 2026
How LEGO is turning F1 fandom into a marketing engine
Oct 07, 2026
Grubhub tests rewards to boost dine-in traffic in NYC, Chicago
Oct 07, 2026
Consumer confidence sags to 12-year low, eroded by inflation, job anxiety
Oct 07, 2026