Welcome to a special edition of Leaders in Customer Loyalty, presented by Loyalty360 – The Association for Customer Loyalty. In this new Industry Perspectives series, leading consultants, agencies, and technology providers share their personal answers to one simple but revealing question:
👉 “What brand are you most loyal to—and why?”
From Target to Delta Airlines, Aldi to United, Air Canada to AMC, our contributors open up about the emotional, practical, and experiential drivers behind true brand loyalty. You’ll hear real stories of great service, seamless experiences, and lasting emotional connections that show how loyalty is built—and sustained—over time.
🎙 Featuring Insights From:
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Becky Hill, Points At Work, a Product of CORA Loyalty
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Brad Macdonald, Epsilon
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Mary Luckey, Maritz
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Len Covello, Engage People
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Nowell Outlaw, Switchfly
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Wendy Culpepper, Kobie
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Len Jaguno, Kyros
📈 Why Watch:
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Discover what inspires real customer loyalty beyond points and perks
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Learn how brands create consistency, emotional connection, and trust
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Gain perspective from experts shaping the future of loyalty marketing
🔔 Subscribe to Loyalty360’s channel for more conversations on customer loyalty, personalization, and brand strategy from today’s thought leaders.