Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.
Mobile Social Networking Gender Gap
A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men, writes MarketingCharts.?Forty-five percent of all mobile internet users go online to post comments on social networks, with 91% of....