Everyone would like to have an enjoyable customer experience every time they interact with their banks. But what is the secret to an enjoyable banking customer experience?
In its just released study, “A Shifting Landscape: Customer Experience Trends and Practices in Retail Banking,” PeopleMetrics attempted to answer that question.
“One of our objectives was to identify the most common emotional tags that customers associate with an enjoyable banking experience,” according to the study report. “We asked about....