With a growing customer base in Canada, Wayfair, one of the world’s largest online destinations for home furnishings and décor, on Wednesday announced the launch of Wayfair in Canada. Wayfair officials want to tap into the apparent brand loyalty in Canada.
Wafair.ca offers Canadians an unparalleled selection of 7 million items for the home across all styles and price points from more than 7,000 suppliers. Offering a vast selection of home goods coupled with superior service and the convenience of online shopping, Wayfair.ca makes it easier than ever for Canadians to shop for their homes. With free shipping on all products over CAD $75 and up to 70% savings on best-sellers daily, shoppers can discover great value every day.
“The launch of Wayfair.ca will allow us to better meet the needs of our growing base of Canadian customers as they seek an exceptional shopping experience for home 
furnishings and décor,” said Niraj Shah, CEO, Co-Founder and Co-Chairman of Wayfair. “We are excited to offer Canadians an unrivaled shopping experience for everything home. Wayfair.ca offers an expansive selection of home furnishings along with inspiring content, excellent service and convenient shipping and delivery options to help Canadians find the perfect item at the right price.”
Wayfair has forged partnerships with hundreds of Canadian suppliers to deliver a truly localized experience and an even broader selection for Canadians. In addition, Wayfair.ca offers access to a dedicated bilingual customer service team and white glove service, including in-room delivery for products spanning all styles, sizes, and price points.
Wayfair, a U.S.-based ecommerce company that sells furniture, luggage, toys, and pet items, owes much of its considerable success to the ways its customers interact with its site, which drives brand loyalty. The company’s five home brands include Wayfair.com, Joss & Main, All Modern, Birch Lane, and DwellStudio.
During the company’s first-quarter earnings conference call last May, Steve Conine, Co-Chairman, CTO, and Co-Founder of Wayfair said: “The way the consumer engages and interacts with our site is critical to getting both that initial purchase in helping to drive loyalty. We believe our site experience custom-built for the unique needs of the furniture and décor market is a key differentiator for Wayfair. There are hundreds of people at Wayfair from engineers to designers to merchants to data analyst who work every day on refining the Wayfair shopping experience.”