MyScreen Mobile, Inc. (MyScreen) announced Unilever and Grupo Bimbo have both agreed to deliver advertisements to millions of mobile customers in Mexico and throughout Latin America via MyScreen’s first-of-a-kind interactive mobile advertising solution. MyScreen’s unique patent-pending technology platform delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
“As a global company of leading home, personal care and....