Twitter CEO Dick Costolo wants to remove barriers for consumer consumption so customer engagement will grow exponentially.
During his Feb. 5 fourth-quarter earnings results conference call, Costolo explained how he wants to remove those barriers to consumption from Twitter’s most active users to someone visiting Twitter for the first time.
“We want people to immediately get value out of Twitter and always see content that is meaningful and relevant to them,” Costolo said, according to Seeking Alpha. “There are....