Mocapay platform to provide students mobile-enabled loyalty and gift programs for the School of Hotel, Restaurant and Tourism Management at Daniels
DENVER, April 6, 2010 - The University of Denver’s Daniels College of Business today announced that its School of Hotel, Restaurant and Tourism Management (HRTM) entered into a strategic partnership with Mocapay, a mobile experience platform. The platform, using Mocapay’s mobile Software-as-a-Service (SaaS) technology allows students to use their mobile phones in making purchases at Beans, the school’s student run coffee shop.
HRTM will also leverage the platform’s embedded messaging engine enabling it to distribute customized mobile marketing campaigns to students. Since mobile technology is quickly becoming an essential part of the hospitality industry’s business processes, the School also plans to integrate the Mocapay platform into its curriculum.
“Our mission at the University of Denver has and continues to be about providing students with the best education possible, including integrating innovative technology into the curriculum and the campus setting,” said David L. Corsun Ph.D, director and associate professor of HRTM. “Mocapay not only offers students a solution for conducting secure, mobile transactions on campus but gives our hotel, restaurant and tourism management students’ cutting-edge experience in deployment of mobile technology within the hospitality industry.”
Through the relationship, students and faculty will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history and reload their account, all from their mobile phone. Users will also be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone.
“We are very excited about the relationship with The University of Denver’s School of Hotel, Restaurant and Tourism Management. This relationship marks our entry into the university setting and illustrates the versatility and ease of implementation of the Mocapay platform into the POS environment,” said Kevin Grieve, CEO, Mocapay.
About Daniels
As the eighth-oldest collegiate school of business in the country, Daniels has built a curriculum that focuses on important issues such as ethical business practice, globalization, entrepreneurship, and values-based leadership. In October, 2009, the Daniels College of Business Executive MBA program was ranked No. 85 in the world by the Financial Times - the sole Colorado school to be ranked - in addition to being named No. 20 in the world for teaching of business ethics by the Aspen Institute. In November 2009, BusinessWeek ranked the Daniels’ Professional MBA program for working professionals 53rd in the country, and was the only Colorado business school in the rankings. For more information, visit: www.daniels.du.edu. Daniels offers undergraduate, graduate, and executive degree programs for traditional students and working professionals, and offers state-of -the-art executive education and leadership development. For more information, visit: daniels.du.edu.
About Mocapay
Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.
Media Contact: Elaine Schoch | 104 West Partners
720.407.6064 | Elaine.Schoch@104west .com