Last November, Taco Bell became the first quick service restaurant to launch a mobile ordering and payment app for dining room and drive-thru orders. The free mobile app, available for both Android and iOS, allows customers to order off the full menu and even customize orders. The mobile app is one of Taco Bell’s largest, most ambitious launches to date and is aimed at increasing customer engagement by offering an experience that fits its customer’s on-the-go lifestyle.
Now, Taco Bell will launch its first customer loyalty....