Swiftpage Announces General Availability of NextGeneration Act! emarketing Service Embedded in Relea

Swiftpage, a leading provider of integrated marketing and CRM solutions for individuals, growing businesses and mobile sales teams, today released Act! v16.1 with fully integrated Act! emarketing for all deployment types; Windows®, Web, and Hosted.

Today’s release provides all current Act! v16 customers[i] with a free upgrade to version 16.1, which includes the fully integrated Act! emarketing service, with subscriptions starting as low as $10/mo[ii].

Act! emarketing delivers a unique, integrated email marketing experience. It provides a cost-effective way to engage, convert and retain customers, all while enriching relationship history. Act! makes this possible by seamlessly flowing information from all emarketing campaign activities back to each contact record.

Act! emarketing allows users to easily create professional-looking, custom email campaigns with the user-friendly drag-and-drop template editor, or by leveraging hundreds of stock templates. Act! users are able to segment contacts into groups with ease, streamlining the process of sending targeted campaigns, while intelligent, prioritized Call Lists³ take the guesswork out of sales follow-up. The Call List guides the user to their hottest leads based on each recipient’s level of engagement with a campaign.

“With the power of Act! emarketing fully integrated into Act!, our users can affordably reach out to prospects and customers, and have a holistic view of all of their marketing interactions in one place,” said Allen Duet, vice president of product management for Act!. “Instead of bouncing back and forth between different services and applications, our users are able to design, send and track campaigns that produce actionable results all from within their contact manager.”

Act! v16.1 and the integrated emarketing functionality is supported by the Recommendation Architecture that powers the Call List³. The Recommendation Architecture, mentioned in a release earlier this year, is an underlying layer of analysis technologies that runs invisibly to the user. This architecture will power an increasing number of features within the Swiftpage portfolio over time, each designed to give insightful, proactive advice to users to help them focus their time and resources on the most productive, business-building activities.

“Features like the Call List provide users with proactive recommendations, telling them the next best step to take and with who,” added Duet. “Ultimately, these recommendations take the guesswork out of closing sales.”

Additional Benefits of Act! v16.1 Release

Business Care Subscribers

Business Care subscribers will receive the basic Act! emarketing package free of charge, a value of $120⁴ annually. New and renewing Business Care subscribers will also receive other exclusive discounts on Act! add-ons and services sold via the Act! Marketplace to be added over time, in addition to future releases of the product, at no charge. The first exclusive marketplace offer for Business Care Silver and Gold subscribers is for 50 percent off HandHeld Contact, a popular sync-based mobile add-on for Act!. For more detailed information about Business Care, please click here⁵.

Integrated Act! Marketplace

The completely redesigned Act! Marketplace is now directly accessible within Act! version 16.1. Users are able to easily browse and purchase a variety of applications that increase the power and functionality of the Act! contact manager via the sleek, new in-product interface. Offerings include premium applications for integrated accounting, data management and reporting.

Usability and Performance Enhancements

Act! v16.1 addresses numerous user requests and provides updates in order to stay compatible with current technology platforms. For more detailed information about all of the fixes and enhancements in v16.1, please click here.

Additional Information

Visit the Act! website: http://act.com
Read more about the Act! v16.1 release and subscribe to the Act! blog: http://act.com/blog
Like Act! on Facebook^®: http://act.com/facebook
Follow @ActStory on Twitter^®: http://act.com/twitter
Connect with Act! on LinkedIn^®: http://act.com/linkedin
View the latest Act! videos on YouTube^®: http://act.com/youtube

About Act!

Act! is the #1 best-selling contact manager for over 25 years. Designed to take the guesswork and complexity out of managing customer relationships, Act! gives users a 360-degree view of their contacts and interaction history, tightly coupled with simple yet powerful scheduling and emarketing tools. Act! enables users to determine the best next move more easily, then take action faster, so they focus more of their time on doing what matters most: attracting new customers and growing their businesses.

About Swiftpage
Swiftpage is committed to empowering individuals, growing businesses and mobile sales teams to better manage their business interactions, more intelligently engage their customers, and convert more interactions into transactions. The company’s growing network of partners, customers, end-users and employees collectively represent the Swiftpage Nation, united across the globe as one team, on one journey. Learn more at www.swiftpage.com and join the conversation at social.swiftpage.com.

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©2014 Swiftpage ACT! LLC. All rights reserved. Swiftpage, Act!, Saleslogix, and the Swiftpage product and service names mentioned herein are registered trademarks or trademarks of Swiftpage ACT! LLC, or its affiliated entities. All other trademarks are property of their respective owners.

Press Contacts — North America
Dave Feistel

LF|PR

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Mallory Bowers

Swiftpage

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mbowers@swiftpage.com

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English

Chris Coulson

Swiftpage