In-store marketing is more effective than traditional ads, according to “The Elements Report” released Oct. 20. Nearly a third (32 percent) of the 999 shoppers polled online in March said in-store marketing is very effective. Only 27 percent said the same about ads living outside of the store.
The survey, which is part three of the “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers Series,” found that the shopping experience is crucial for marketers. Sixty-nine percent of those polled called the in-store experience a “make or break” scenario. While 65 percent of shoppers are making lists, brand decisions are still being made at the store according to 60 percent of respondents.
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