First Of Its Kind, My Reader Rewards to Revolutionize Newspaper Revenue Model
DALLAS—STRATMARK, a leading direct response marketing agency in Dallas, Texas, has launched a dynamic new subscriber loyalty program for newspapers. My Reader Rewards is a first in the industry.
“It transforms the value proposition between the three constituent parties: newspapers, advertisers and subscribers-it’s a one-of-a-kind program.”
“My Reader Rewards can be a significant new profit center for newspapers, while offering subscribers unparalleled rewards and participating merchants the opportunity for an infusion of new business,” says James Dunne, STRATMARK president. “It transforms the value proposition between the three constituent parties: newspapers, advertisers and subscribers-it’s a one-of-a-kind program.”
With more than 30 years of direct marketing experience, Dunne helped conceive and launch several of the largest airline and hotel loyalty programs beginning in the early 1980s. He also built affinity group marketing of insurance products internationally and created Miles4sale.com, an interactive company selling frequent flyer miles for major airline loyalty programs.
Utilizing this experience, Dunne created My Reader Rewards, an unprecedented alignment between newspapers, subscribers and participating merchants. Participating newspapers enjoy a welcome new revenue stream, obtain new subscribers, improve retention of existing subscribers and provide a quantifiable enhancement and incentive for advertisers.
“Here’s how it works,” Dunne explains. “The newspaper subscriber registers a credit card or cards with My Reader Rewards proprietary data administration system. When the subscriber uses that card at participating merchants, they automatically earn points that can be used toward dream vacations and other incentives. It is truly a ‘day in the life’ program whereby participants earn points for making everyday purchases in their local community. With every purchase the subscriber builds more equity in the program and therefore more brand loyalty to both the newspaper and to local participating merchants.”
My Reader Rewards is available to newspapers with a reader base of 100,000 or more. To learn more about this innovative program please visit myreaderrewards.com or contact Debbie Snyder at 866.628.0888 or [email protected].