Ensuring repeat purchases and gaining loyal customers is essential for any brand or company to thrive. But, loyalty programs that drive this profitable engagement can be costly to implement, especially when the goal is to connect with customers digitally.
Consider your favorite local coffee shop. Consuming their coffee is part of your everyday routine, and you love supporting them as a locally owned and operated business. But when it comes to getting rewarded for your daily transactions, do you experience a seamless digital interaction like Starbucks provides with its loyalty app? Probably not. How is it possible for a company like this to remain competitive and not only retain customers, but reward them via a digital touch point?
Mobelio, a startup based in the UK, recognized this problem for small companies and did something about it. Recently, they launched a new web-based loyalty platform that enables any business to tap into the power of mobile marketing and create a stronger customer experience.
The idea is to allow marketers to implement and manage a loyalty program without the high costs associated with the creation of custom apps. And because it is web-based, there is no need for customers to download an app at all. The customer simply visits a URL on their mobile browser and signs into their Mobelio account, which provides them access to a web-based stamp card to collect their stamps. Stamps are easily given by the business owner through some sort of pin number or scanning technology.
But the real value add is in the data collection that Mobelio provides. Customers provide their name, email, and phone number to start their account, which all can be accessed by the business. Mobelio also allows business owners to track behaviors based on customer actions. It is possible to monitor purchase history, like how many stamps a customer has collected or when they received their last stamp, and use this insight to drive engagement. With built-in SMS and email functionality, Mobelio makes it easy to follow-up with customers with a click of a button.
What’s more is that customers can be segmented and targeted with Mobelio’s “Micro Filtering” technology for tailored messaging. For example, business owners can see customers who are frequent buyers and those who have been away for some time, and strategically engage or reward these different groups to drive sales.
“We know that small businesses understand customer loyalty, and we want to make it easier than ever before for businesses to build stronger relationships with customers through loyalty, while adopting the growth of smartphone usage,” said Jamie Garside, co-founder of Mobelio. “With our mobile loyalty platform, our aim was to create something that allowed any small business to run their own loyalty program without the need of a custom app, but at the same time, provide them with the marketing ability of data which is something most small businesses don’t even consider. We are happy to say we have done that.”
We bet small businesses are happy they have done that too.