The direct marketer, which reaches more than 650 million air travelers annually, posted the results following the integration of its Coremetrics Web analytics data with its ExactTarget-powered email marketing campaign.
“Even amidst a down economy, ExactTarget has helped SkyMall increase our year-over-year sales by enabling us to better connect with our customers through relevant and personalized email marketing messages,” said Shea Beck, SkyMall marketing manager. “We’ve been able to recapture nearly five percent of....