TMG is the largest media group in the Netherlands, with market leadership positions in daily newspapers, magazines, online and offline media and radio. And as with many very large corporations, its email marketing program was complex, with millions of addresses spread in silos throughout the enterprise.
With 26 titles and access to more than 4.5 million unique email addresses, the company as a whole sends more than 6 million messages a month. Prior to working with Silverpop, a leading email service provider with offices throughout the U.S. and the U.K., the company had a lot of different suppliers that led to complete mayhem.