New this year, Silverpop launched a competition to identify the most engaged marketers among the company’s clients. Entries were judged on the quality of companies’ marketing practices in 10 categories, including message personalization, dynamic content, use of preference centers and social marketing, as well as on the overall strength of the examples submitted in terms of engaging customers and prospects.
“The winning companies did a superlative job of using engagement marketing strategies and tactics to build stronger....