Neglecting to move swiftly into the digital age can just as quickly render customer engagement strategies irrelevant and obsolete. The marketing landscape exists in a vortex of dynamic flux and constant transformation, and brands must take a vigilant approach to the way they design the customer experience. This means understanding and staying in step with how consumers behave and how they want to shop.
To keep pace with these changing habits, Sears Canada is taking significant strides in a digital direction, and two new initiatives are....