Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced impressive corporate growth and momentum for the second half of 2009. The company achieved significant revenue gains as it added more top brands to its world-class customer base, including iHire, iPay Technologies, Jackpot Rewards, Market Day®, ModCloth, Newegg Inc., and ReStockIt.com. Other notable 2009 achievements included the launch of the all new Responsys Interact® Suite, the acquisition of digital marketing services firm Smith-Harmon Inc., 30% worldwide growth, and strong performances in market evaluations conducted by leading independent research firms Forrester Research and Gartner Research.
“Even in this tough economic climate, Responsys clients have experienced incredible success, as evidenced by their usage and success using email, mobile, and social campaigns to drive increased revenue, engagement, and marketing efficiency,” said Dan Springer, Chief Executive Officer of Responsys. “Responsys continues to focus on delivering exceptional products and services, such as the Responsys Interact Suite, to enable marketers to create superior cross-channel campaigns for their customers and drive significant results. As our company heads into the New Year, we can be proud of all we accomplished in 2009.”
Launched All New Responsys Interact Suite at Responsys Leaders Forum 2009
In October at the Responsys Leaders Forum 2009 in San Francisco, Responsys launched the all new Responsys Interact Suite, a comprehensive set of newly integrated products and capabilities that gives marketers a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across email, mobile, social and web channels. The first of its kind, the Responsys Interact Suite is designed to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue than any other marketing solution available.
Acquired Digital Marketing Services Firm Smith-Harmon
Also in October, Responsys entered into an agreement to acquire Smith-Harmon Inc., an award-winning digital marketing services firm with a world-class client list. The acquisition of Smith-Harmon by Responsys strengthens the company’s ability to help marketing organizations with the strategic planning, creative design, and execution of integrated, cross-channel marketing programs.
Recognized by Leading Independent Research Firms
Last month, Forrester Research named Responsys a “Leader” in “The Forrester Wave™: Email Marketing Service Providers, Q4 2009” (December 2009) report. This news came on the heels of the company being named as a “Strong Performer” by Forrester Research in the December 2009 report, “The Forrester Wave™: Cross-Channel Campaign Management (CCCM),” in which Responsys was positioned as “the only exclusively on-demand vendor and email powerhouse that now extends into CCCM.” Responsys was also positioned by Gartner, Inc. in the “Niche Players” quadrant in its 2009 Magic Quadrant for CRM Multichannel Campaign Management.
Expanded International Presence
Internationally, Responsys drove significant revenue growth in Europe, added industry-leading clients such as Cotswold Outdoor and The Book People to its rapidly growing customer base, and continued to increase its headcount abroad. Responsys Asia also continued its growth momentum by adding world-class brands like FlyBuys Australia, the fourth largest coalition loyalty marketing program in the world, to its client roster.
Continued Operational Excellence
Continuing its infrastructure, applications and operational excellence, Responsys achieved 100% uptime during the critical Q4 2009 holiday season while overall December volume increased 80% over 2008. The company’s Real-time Messaging solution designed for high-value and time-sensitive transactional messages also gained momentum by doubling in adoption.
About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico’s, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Salesforce.com, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.