Wyndham Rewards is an official sponsor of one of the most famous global sports franchises−The New York Yankees.
Mike Mueller, Vice President of Loyalty, Marketing and Partnerships, Wyndham Hotel Group, participated in a scintillating Q&A with Loyalty360 to discuss the company’s partnership with the Yankees and how it leverages this envious relationship.
How did this sponsorship come about and what does this mean for Wyndham Rewards to be associated with, arguably, the most iconic professional sports team in the U.S.?
This....