Schlotzsky’s, home of The Original round oven-baked sandwich and famous Fresh-from-Scratch buns, last month announced the nationwide launch of its new Lotz4Me™ Guest Rewards mobile app. According to Schlotzsky’s, it’s the first brand in the fast-casual industry to offer an app that combines a digital loyalty program with patent-pending technology that enables users to refer friends and earn rewards when their friends download the app and make a purchase.
Mark Mears, CMO of Schlotzsky’s, participated in a....