His brother and sister Jeffrey and Karen Sorota, twins, sister-in-law Birke Sorota, nephews Joshua Goldberg, Doran and Etosha Sorota and adoring girlfriend Adriana Estrella, survive Sorota.
“The universe is not big enough to encase the love we feel for our brother, uncle, life love and we hold the light in our hearts for all eternity,” says Karen Sorota, Paul Sorota’s sister and Vice President of Sales for PromoCard Services. “All who knew him never left without a smile, or story or general feeling of well-being. ‘Paulie’ was the light. Paulie was the ‘Best’ as all dubbed him. He gave to all and asked for nothing in return.”
Sorota was an original founder of iTelsa, a worldwide provider of phone cards that was revolutionary in bringing phone card technology to our industry, a technology that has paved the way for gift cards, digital incentives and rewards. For over 15 years, Sorota’s contributions and entrepreneurial ideas have consistently kept him and his companies among the leaders in digital promotional products.
Karen Sorota, along with the PromoCard Services management team of Chris Colon, Director of IT, who started the business with Sorota, and Marilyn Rand, Production/Office Manager, who joined them one year later, will continue to operate the business in Paul Sorota’s honor. PCS will continue to maintain the high level of personal communication, integrity, honesty, and innovation that has made PromoCard Services one of the most successful promotions companies in the industry.
In lieu of donations, the family and the PromoCard Services Team requests that the industry honor Paul Sorota by continuing to support his company.
About PromoCard Services
PromoCard Services creates innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, movie, dining and hotel discount cards. Last year PCS introduced fitness download cards to the industry. All of these are delivered using proprietary technology platforms.
With over 7,000 promotions to its credit, Paul Sorota and his team have received over 30 Industry Awards and Accolades for Excellence earning them the admiration of its clients and the respect of its competitors.
To learn more, visit www.promocardservices.com or call 305.438.0990.