Precision Marketing Book Debuts, Providing Real-World Proof of How to Capitalize on Data-Driven Marketing Relevance to Effectively Reach and Engage Customers

Ricoh Launches a Marketer's Guide to Gaining Customer Loyalty and Implementing High ROI Marketing Campaigns via Insight-Driven Marketing When it comes to marketing, precision matters. Award-winning marketer, Sandra Zoratti, Author and Vice President of Marketing, Executive Briefings and Education for Ricoh, establishes a persuasive case for data-driven marketing in her new book launched by Ricoh today, Precision Marketing: Maximizing Revenue Through Relevance. Featuring success stories from industry giants such as Amazon....