Every marketer dreams of having 1-to-1 customer relationships that, ultimately, lead to customer loyalty and brand advocacy. At Pier 1 Imports, knowing its customers is an absolute priority and one that has taken on even greater importance.
Third-quarter results for Pier 1 Imports were disappointing, based largely on decreases in store traffic, CEO Alex Smith said during Wednesday’s earnings conference call.
“One of the more pronounced changes we’ve been observing for several quarters now within our business and....