Technology is changing the way companies hype their products and how they connect with customers, but does this new brand proselytizing have limits?
A newly launched social media campaign by popular frozen dessert chain Tasti D-Lite is testing those very boundaries. The company has introduced a customer loyalty program that simultaneously rewards its patrons, while helping them spread the word online, in the form of automated updates via Twitter and Foursquare.
Here’s how it works: participants who register their loyalty programme “TreatCards” online are given the option of allowing Tasti D-Lite to send an alert on their behalf, whenever points are earned or redeemed. For example, a New York customer buys five dollars worth of frozen treats.
When he swipes his card at the store’s point-of-sale system, his Twitter or Foursquare followers immediately get an update that reads: “I just…