NextAction to rebrand as DataLogixTM - the leading provider of cross-channel marketing data
WESTMINSTER, Colo.—NextActionTM, the leader in multi-channel marketing, data and analytics, announced it has closed on a large private equity investment from General Catalyst Partners and entrepreneur Rob Gierkink. The company will be rebranded as DataLogix, maintaining its retail targeting product suite under the NextAction DirectTM label, and its digital ad network and data platform under the Affiniti Digital brand.
“Partnering with Rob....