“We worked with our members to better understand their needs and have enhanced the My Coke Rewards experience for them. We’re also providing innovative ways for our partners and customers to connect with members,” said Michael La Kier, Director, My Coke Rewards, Coca-Cola North America. “While people will immediately notice the site’s new look, the makeover goes beyond appearance. We’ve created a friendlier approach and attitude to make My Coke Rewards more inviting and provide many simple ways to make life more fun.”
My Coke Rewards brings together many choices that are in sync with the way members live today. Among the many options offered are chances to win back-to school cash, free mortgage payments for a year, entertainment experiences, ringtones and wallpaper for mobile phones, recipes and tips on healthy living and more. Also, through exclusive promotions, My Coke Rewards enables members to get closer to the brands they love and receive some unexpected perks just for drinking Coca-Cola beverages.
Members obtain points by purchasing any of 12 participating brands in over 200 packages designed to meet any beverage need. Each package has a code that can be redeemed online for points at mycokerewards.com.
There are now six ways to spend points:
1. Rewards: Use points to pick up a little something—from everyday pleasures to exclusive Coca-Cola gear.
2. Instant Win: Win valuable prizes and experiences on the spot.
3. Sweepstakes: Use points – often as few as one—to enter for a chance to win.
4. Donate to Your School: Donate points to participating schools in local communities to empower students to do, learn and discover more every day.
5. Support A Good Cause: Make a difference by donating points to a variety of deserving causes and organizations.
6. MCRPointsPlus: Redeem points for huge discounts on travel, hotels, gifts and more.
The My Coke Rewards website makeover provides a fresher look with a more open, better organized appearance. Behind the new look, technical enhancements also enable smoother, quicker navigation. Members will be able to find the things they want more easily and the new look delivers added visibility for featured partners.
“These changes help bring to life the idea that people can get a little something extra every time they buy a Coke, Sprite, POWERADE or Minute Maid,” said La Kier. “Based on what our members have told us, we think this is something with which people will really connect and embrace.”
About My Coke Rewards
With more than 12 million users, www.mycokerewards.com is the number one consumer packaged goods loyalty website and the number one beverage website in the U.S. My Coke Rewards helps consumers find lots of little things that put a smile on their face every time they enjoy a Coca-Cola product. It’s easy to quickly get lots of points—by purchasing any of the hundreds of participating products—found in a variety of brands and sizes, and through bonus offers on cups, scratch cards and coupons. There are lots of ways for members to get rewards and it all starts with a visit to www.mycokerewards.com.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.