Text messaging has proven to be a popular and successful channel for reaching consumers quickly and cost effectively, and this growing trend is forcing creditors to re-examine their collections strategies. On April 9, Mercator Advisory Group and SoundBite Communications, Inc. (Nasdaq:SDBT) will host a one-hour webinar to discuss how to incorporate text messaging into an existing collections strategy and why adding this new channel is a critical step that can lead to more successful outcomes.