MINNEAPOLIS, September 28, 2009 – A new white paper from Carlson Marketing provides insights and actions on how to assess and manage a company’s culture to produce desired business outcomes, principally profitability. As the world has moved from the Machine Age to the People Age, measurement has moved from counting widgets to counting relationship intangibles. The paper, “Untangling Employee Engagement: Measuring and Managing Organizational Culture,” is available here.
“Management focus has shifted over time....